Senior Strategist, Paid Acquisition

We are looking for someone with experience in developing and implementing the strategy for paid acquisition channels to drive revenue for B2B companies. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we provide a comprehensive solution that includes strategy, execution, revenue marketing, marketing, operations and full funnel reporting for our clients!

RESPONSIBILITIES

• Lead and develop the strategy for cross-channel campaigns that meet or exceed the client's targets. Campaigns could include paid channels, organic channels, nurture streams, ABM, and content strategy.
• Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations.
• Own the overall retention, success, and performance of client accounts.
• Sell new project ideas that align with customer and brand goals
• Collaborate with clients to gather data, insights and business knowledge to develop the overall demand generation strategy. Maintain an understanding of client's Industry and customer needs.
• Identify and communicate optimizations for the overall strategy and marketing plan.
• Develop and establish a comprehensive set of Key Performance Indicators (KPIs) and benchmarks.
• Develop & present Quarterly Business Review (QBR) and other reporting for the client leadership team.
• Develop, implement a project roadmap, and collaborate with the internal team to execute the plan- bringing the strategy to life.
• Own the success of the performance against the KPIs and benchmarks, and the client's growth.
• Establish strong working relationships with the internal and client team. Train team members by coaching and identifying areas for growth • Provides direct and feedback on an ongoing basis, encouraging others to learn from mistakes
• Provide actionable insights and recommendations by analyzing the performance reports in partnership with the implementation team/analyst.
• Respond to ad-hoc requests and inquiries from the client team.
• Provide ongoing industry best practices and strategic recommendations, and insights to drive incremental growth.

Requirements

• 9+ years of account, marketing, or demand gen leadership experience
• B2B experience required including in depth knowledge of sales funnel stages
• Experience managing performance against a defined target goal on CPL, CAC, ROAS
• Experience in a client-facing role with day-to-day client communication
• Experience with driving results with multichannel marketing strategy. (SEO, SEM, Paid Social, Owned)
• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
• Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
• Experience analyzing paid campaign results and developing insights, recommendations, optimizations
• Experience with HubSpot is a plus
• Proven proficiency in Excel and Google Workspace
• Ability to make judgment calls in an ambiguous environment.
• Project or program management skills required to drive and coordinate initiatives, always keeping key stakeholders in the loop while managing scope.
• Ability to adapt in a highly-dynamic environment - prioritizing projects, defining milestones or KPIs. Driving results with ownership while keeping key stakeholders accountable.

Key Attributes:

• Strong Business Acumen- able to make clear business cases for proposed solutions.
• An excellent communicator - you enjoy working with internal partners to solve problems with strong written and verbal communication skills.
• Accountability - Strong ownership, follow-up and project management skills with proven ability to manage multiple deals and tasks simultaneously and experience in collaborating cross-functionally.
• Innovative & Action-oriented - Ability to identify areas of improvement, then propose and execute necessary changes/optimizations.
• Positive attitude & perseverance - always looking for a solution or a better way.
• Excellent critical thinking, problem solving and data-driven decision making skills.
• Alignment with our core values:
• Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders.
• Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded;
• Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative.
• Empathetic - intuitive; critical thinking; user-driven. Humility; not "above" the day-to-day work. Being appreciative of the work of the team.
• Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook.

Benefits

• Fully Remote role
• Unlimited PTO
• Parental Leave benefits
• Competitive Salary
• Healthcare benefits
• Home office stipend