Senior technical content creator

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
Your role is to build technical authoritative content specifically explainers and tutorials primarily focused on topics and IBM products related to Data and AI. You should leverage internal product enablement market and academic research books top articles and videos on search engines to inform your content. This in-depth research will allow you to identify content patterns and cross reference information across sources enabling you to craft authoritative content on search engines. Your content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel.
Responsibilities:
• Contribute to the data-driven content strategy around the content area that you will own using data from sources like keyword research web analytics and social listening tools to inform your strategy.
• You should be able to consume and understand information on complex technology topics from trusted sources to author informational articles and tutorials in a clear and concise manner. Your content should avoid buzzwords and business jargon.
• Partner with product marketing to weave in IBM’s point of view on a specific technology topics
• Navigate IBM products like watsonx to document common industry-related tasks (e.g. using a Jupyter notebook in watsonx.ai to build machine learning models)
• Collaborate with SEO strategists and user researchers to understand the content needs of our core audiences
• Adopt IBM standards to develop content that is aligned to our overall Style Guide ensuring that we show up as one IBM to the market.
• Be a resource and mentor for more junior members of the team

North America: IBMReferred_NorthAmerica
MCCJBID
#LI-Hybrid

Required Technical and Professional Expertise
• You can demonstrate how you have led teams in the past and have set data-driven content strategies which incorporate feedback from adjacent teams.
• You can transform dense technical topics into engaging informative and interesting educational materials
• You enjoy self-driven learning on new technologies
• You have experience reading and writing code in a programming language such as Ruby Python C++ Java etc.
• You have publicly available technical writing samples or videos that have demonstrated high audience reach (e.g. articles/videos that rank on page 1 of SERPs published articles etc.)
• You have experience with Developer communications like engineering blogs and writing newsletters
• Able to work independently with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.

Preferred Technical and Professional Expertise
• You enjoy public speaking at meetups conferences and internal events