Senior UA Manager

About Skillz:

Skillz is the leading mobile games platform dedicated to bringing out the best in everyone through competition. As the first publicly-traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry by accelerating the convergence of sports, video games, and media for an exploding mobile-first audience worldwide. The Skillz platform empowers developers to create multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide to build the home of competition for all. 

Skillz has earned recognition as one of Fast Company’s Best Workplaces for Innovators, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, Fast Company’s Most Innovative Companies, and the number-one fastest-growing company in America on the Inc. 5000. www.skillz.com

About You:

• A hunger to be at the forefront of the mobile advertising space and the mobile app market

• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions

• Actively looking for and practicing new strategies to stay ahead of the competition

• Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams

• Looks for competitor benchmarks and emerging trends

• Strong ability to influence others with strong opinions on critical decisions and best practices

What You'll Do:

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability

  • Able to keep an eye on overall portfolio status and give recommendations on allocation of budget between all channels 

• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Facebook, Instagram, Google, DSP Networks, SDK Networks, Influencer marketing platforms and much more

• Locate, negotiate and develop creative and innovative solutions for acquisition

• Grow and manage marketing partnerships for UA efforts across the globe

• Design and execute A/B & multivariate testing and present results to related teams

• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users

• Work cross-functionally with product, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing

• Responsible for people leadership/management to inspire efforts to prepare for identified challenges. 

• Influence resource allocation (budget, tool development, creative development) decisions for UA or game team to meet business objectives

• Influence broader business decisions to help achieve game and UA team goals

• Drive marketing tech projects such as defining SKAN scheme, conduct incrementally and attribution windows analysis, CPI projection forecasts, Yields projections etc.)

• Proactively source new partners to diversify portfolio

• Ability to present and speak in front of leadership stakeholders from varying functions

Basic Qualifications: 

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field

• 5+  years of experience in media buying / user acquisition / performance marketing.

• Strong proficiency with Excel required, to analyze data and performance

• Proven ability to effectively communicate with cross functional teams

• Experience with in mobile user acquisition

• Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred

• Success record in of UA discipline and has a pulse on the evolving UA landscape

Preferred Experience:

• Hands-on experience with Facebook Ads and/or Apple Search Ads is a plus

• SQL Proficiency

• Games passion or experience

Our Perks:

Skillz offers competitive compensation packages with a salary, bonuses, and restricted stock grants. Generous company-paid benefits, time-off, leave, 401k match, etc. Check out our career page for more information.