Senior User Acquisition Manager, User Experience
Job Description
- Fulfilling the quarterly strategy by owning tactics, campaigns, initiatives, and experiments for user acquisition
- Being creative and always thinking about unusual ways to grow and reach our OKRs
- Increasing the number of app installs, sign-ups, and revenue on a weekly and monthly basis
- Doing data analysis, user segmentation, and reporting
- Campaign creation, optimization, and budget management
- Unleashing your creativity to generate ideas for new campaigns and assets, in line with our brand book
- Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis
- Constantly learning new tools and being on top of the new channels to master
- Working closely with our Creative Designers on creatives
- Being creative, authentic, eloquent, and accurate with conversion copywriting
- Working closely with our Product and Support departments to gather insights from our users and suggest improvements
- Undergraduate degree in a related field
- 8+ years of experience in growth marketing (with a focus on user acquisition)
- Proven track record of successful SEM, GDN & Facebook campaigns
- Basic knowledge of partnerships and experience with working with influencers
- Basic knowledge of ASO, SEO, CRO, and online video platforms
- Understanding of digital marketing strategy
- Experience in data analysis on different platforms (e.g. Google Analytics)
- Experience in mobile analytics on different platforms (e.g. Firebase, Adjust)
- Perfect verbal and written communication skills in English
- Prior experience and training in neuromarketing
- Prior experience and training in statistics and data analysis
- Prior experience in mobile app marketing
- Graduate degree in a related field
- Certificates and courses in digital marketing and research methods
- Prior work experience in telecommunications
- Knowledge of eSIM and GSMA-related technologies and services
Date Posted
06/21/2024
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