Senior User Experience Strategist

As a Senior User Experience Strategist at PRPL, you turn ideas into fully-realized digital experiences in the marketplace. You will be at the forefront of our client's transformations by identifying the most impactful problems for us to solve. In other words, you're a natural leader able to truly guide our clients through website and product builds, from business strategy to scoping third-party platform integrations, information architecture, UX strategy, SEO planning, user testing, functional requirements documentation (FRDs), and data analytics. You serve as the face of our Experience team using elements of business strategy, UX, SEO, and content strategy to understand, define, and achieve client business requirements. Tactically speaking, you are able to prepare impactful presentation decks and communicate critical information to our clients. Simultaneously you utilize this skillset to work closely with designers, developers, and project managers to ensure projects not only deliver on the requirements, but also the user experience. You are also a collaborative contributor to your team and teammates, always inquisitive and curious. You naturally inspire our team of Strategists to be better each and every day.

Reports to: Director of Strategy

Responsibilities

• Effectively working with clients and project's non-dependent of their type; i.e. a product or website that is brand new, drastically changing from its current state, needing enhanced or improved from its current state, etc.
• Leading collaborative discovery sessions with stakeholders and customers to uncover and align on project requirements and business goals.
• Collaborate with clients to derive true project SMART goals from client defined project objectives.
• Make strong determinations for how brands should be, how they should behave, and what experiences they should offer
• Conduct competitive analyses and primary and secondary research on each client's industry, their competitive set, and opportunities for market distinction (or differentiation, if possible).
• Review existing UMLs and ERDS and provide analysis and documentation for key points of opportunity for innovation through system and/or data optimizations.
• Effectively synthesize research findings into presentation documents and decks that effectively communicate findings back to the client and project team.
• Proficiency and love for client communication, interaction, and relationship building.
• Proficiency with Apple products including but not limited to Pages, Keynote and Numbers
• Research new technologies, new services, and new tools to continually push your product knowledge and build efficiencies.
• Effectively lead your project teams and clients through your project deliverables to ensure project success.
• Contribute to departmental culture through collaboration in team meetings and project reviews.

Qualifications

• 8+ years of experience in UX research, architecture, and strategy, content strategy, business analysis, SEO, and data analytics.
• Advanced written and oral communication skills. Ability to present projects and project status to clients, the team, and leadership.
• Proven ability to lead projects and produce consistent quality in deliverables.
• Existing portfolio of national or enterprise-level website and product builds.
• Experience in a variety of qualitative research methodologies, including running usability studies and lean usability tests, conducting customer research interviews, requirements gathering activities, concept testing, and writing expert (heuristic) reviews.
• Good negotiation skills to come to workable compromises with clients and project teams.
• Strong organization and analytical thinking skills, with the ability to synthesize research findings into common themes.
• Proven track record of collaborating effectively with cross-functional teams.
• Demonstrable ability to contribute to departmental culture.

Bonus

• Assist the Director of Strategy and Sales with estimates and hours allocation regarding strategy-related tasks and assignments
• Lead user research, user surveys and documentation.
• Build information architecture (IA) utilizing competitive audits, keyword planning, card sorting, and user navigation testing (e.g., site maps, screen trees, decision and content tables).
• Document/compile user personas
• Collaborate with SEO Strategist on SEO Audits
• Develop content/data models, nomenclature and taxonomies.
• Design and conduct usability tests to validate information architecture and interaction design.
• Create goals/KPIs and measurement/tracking strategies for products; set up analytics environments for clients using Google Analytics and Google Tag Manager.
• Spearhead the planning and setup of GatherContent for projects
• Write strong, clear functional requirements documentation (FRDs) for developers that are easily testable.
• Collaborate with our Technology team in preparing a Technical Discovery and Launch documentation.