Senior Vice President, Global Marketing

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

If you are excited by technology that has the power to handle hundreds of thousands of transactions per second; collect tens of billions of events each day; and evaluate thousands of data-points in real-time all while responding in just a few milliseconds, then IAS is the place for you!

Reporting to the Global Chief Commercial Officer, this is  a highly visible and essential leadership role. The SVP of Global Marketing will lead and oversee the’ global end to end marketing function for IAS. This hands-on leader will work closely with the C-suite on setting the marketing  strategy for scaling all business units globally. This position requires someone with an agile mindset, a focus on measurable marketing results, and a lead-by-example approach to team development and collaboration.  This role is based in NYC or SF.

Responsibilities: 

• Enhance and formalize IAS’ 3-5 year go to market strategy that enables the company to scale strategically across all use cases and verticals
• Use data driven and evidence based approaches to test and identify new sources of demand to create revenue growth opportunities
• Set up a best-in-class Product Marketing function, driving close partnership across Sales, Marketing and Product teams
• Effectively manage team in multiple time zones and cultures while understanding and upholding cross-cultural sensitivity and awareness in managing diverse teams
• Lead Brand, PR, and Internal communications talent to ensure a consistent voice, market presence, and positive brand image.
• Hire, develop, train, and mentor exceptional talent and hold the team responsible for executing on their goals with clear accountability measures and best practices.
• Liaise between Product, Revenue, and Operations as a voice of market feedback to tailor enterprise products accordingly
• Build and maintain a spirit of shared mission, purpose, and culture throughout the marketing and communications teams and through the entire organization
• Develop and implement a well rounded lead generation strategy using a combination of inbound and outbound marketing methods
• Contribute to overall pipeline and revenue growth of the company with existing and new business
• Establish, track and measure OKRs and budgets for marketing and communication departments in partnership with the overall growth strategy

Requirements: 

• 15+ years of experience in a high-growth B2B and/or B2C marketing role, with 5+ years in a senior leadership role; Digital Advertising and/or AdTech a huge plus
• Hands on experience leading and scaling a large, global, high-performing team
• Experience in many facets of marketing (i.e. GTM strategy, demand generation, Product Marketing, digital marketing, branding and communications, events, Measurement & Insights, etc.) with strong focus driving outbound growth.
• Expertise working cross-functionally with multiple departments
• Experience successfully running internal and external communications campaigns with quantifiable results
• Deep expertise in utilizing data for both reporting and interpreting insights to make key decisions
• Excellent communicator, confirming key messages cascade across the organization to all levels
• Able to set priorities while remaining flexible in an ever-changing environment
• Curiosity, ownership mindset and drive for results

IAS strives to maintain a COVID-free workplace and the health and safety of our employees is a priority. IAS implemented a policy that requires all employees (with limited exceptions) to be fully vaccinated and provide proof of vaccination prior to employment, to the fullest extent permitted by applicable law.

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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