Senior Web Analyst (Google Analytics, Ecommerce & Media Attribution)

At StraighterLine we are on a mission to help students succeed!

About Us

StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.

We are seeking a skilled Senior Web Analyst with expertise in Google Analytics, eCommerce, and media attribution to join our team. This role will focus on analyzing web traffic, user behavior, and eCommerce performance while optimizing media attribution models to assess the impact of marketing channels on conversions and revenue. You will collaborate with cross-functional teams to deliver actionable insights, refine digital strategies, and enhance online performance. This role is ideal for a data-driven professional eager to optimize digital marketing strategies and drive eCommerce success.

The ideal candidate will live within 90 minutes of Arlington, VA in one of the following states (VA, MD, PA, DC).

Responsibilities:

• Analyze web traffic, user engagement, and eCommerce data using Google Analytics and other analytics platforms.
• Develop and maintain eCommerce dashboards to track KPIs like conversion rates, average order value, customer acquisition cost, and revenue.
• Ensure accurate tagging and tracking of analytics and attribution tools, including Google Tag Manager and Google Analytics 4.
• Manage media attribution systems to evaluate the effectiveness of marketing channels (paid search, display, social, email) and optimize media spend.
• Provide clear, actionable insights to enhance website performance and marketing ROI.
• Collaborate with the product and academic research teams to understand customer profiles and apply insights to optimization strategies.
• Engage with marketing, product, and development teams to continuously improve user journeys and digital marketing efforts.

Working at StraighterLine

StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.

We also know how important a life outside of work is, and the support that employers can contribute.

Our Benefits:

Generous time off policies, 13 public holidays.

Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine) 

401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not

Six weeks paid parental leave

Free StraighterLine courses for you and your family members

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.