Job Description
By joining Box, you will have the unique opportunity to help capture a majority of this developing market and define what content management looks like for the digital enterprise. Today, Box powers 100,000+ businesses, including many top Fortune 500 companies who trust our secure collaboration platform to manage the entire content lifecycle.
WHY BOX NEEDS YOU
You will craft website experiences that guide users throughout their user journey, both for enterprise and e-commerce audiences. You will partner with the brand, production and engineering teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption. You are equally comfortable taking the initiative on a project as you are working in a cross-functional group: discuss designs with your creative partners, positioning with product marketing, optimizations with developers, leads with sales, and strategy with leadership. You are a prioritization pro as relates to resources, budget and martech tools, always leaning toward business impact.
WHAT YOU'LL DO
Well-versed on strategy and execution, they will be accountable for team generation, lifecycle, and lead generation goals and manage a team of strategists and producers to prioritize and execute projections to achieve them.
Support e-commerce and demand generation campaigns crafted to entice prospects with free trials, discounts, and other offers
Execute and own high level strategic webpage builds and refreshes, including measurement and tracking to key business metrics
Leverage personalization capabilities to craft outstanding digital experiences that are tailored to specific audiences
Develop User Insights
Effectively research, journey map, storyboard, and test user experiences.
Lead, synthesize, and present user research to stakeholders and cross-functional partners.
Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies.
Define Strategy
Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives.
Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.
Identify, develop or curate unique content that can be utilized across channels.
Measure Success
Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis.
Analyze page performance and behavior of users on landing pages to identify areas of improvement.
Apply learnings to future campaigns or partner with the Experimentation team to improve results.
WHO YOU ARE
5+ years of experience in developing integrated marketing strategies
4+ years in a B2B SaaS environment
Deep understanding of web strategy, particularly in a SaaS environment
Experienced in, and an advocate for qualified lead generation and performance marketing
Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels
Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture
Strong project management skills
Effective communication with peers and senior leaders, ability to build clear and concise presentations
Adept with website performance analysis and experimentation methodologies
Good understanding of Agile methodology
Plus
International experience in a similar role
Agency experience
BENEFITSÂ
Visit this webpage to check out all of our exciting healthcare benefits: https://join.collectivehealth.com/box
For all other benefits, please check out: Box Benefits + PerksÂ
EQUAL OPPORTUNITYÂ
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, and any other protected ground of discrimination under applicable human rights legislation. Box strives to respect the dignity and ‎‎independence of people with disabilities and is committed to giving them the same ‎‎opportunity to succeed as all other employees. Accommodations are available ‎throughout ‎the application process and an employee’s employment at Box.
HEALTH AND SAFETY
To promote the health and safety of all Boxers and our communities, in order to "Go to Work" at Box in the U.S., you must be Fully Vaccinated and “up to date” as defined by the CDC or have an approved accommodation. "Go(ing) to Work" at Box is defined as visiting a Box office, facility, or co-working site, visiting or meeting in person with fellow Boxers, Box clients and/or customers, vendors, or partners, engaging in business travel, and or participating in any Box-sponsored and/or related activity where others are present. If you are fully remote and do not "Go to Work,” the vaccination requirement is not applicable. "Fully Vaccinated" means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. If you are unable to get a vaccine due to a medical condition, a sincerely-held religious belief or another legally recognized reason, Box will consider requests for an accommodation.
For details on how we protect your information when you apply, please see our Personnel Privacy Notice.
Date Posted
10/01/2022
Views
6
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