Senior Website Manager, Marketing Site

Sr. Website Manager, Marketing Site

Alma is seeking an experienced leader to join our team as the Marketing Website Senior Manager. In this role you will set the strategy for optimizing Alma’s marketing site, own governance of the content management system and other website strategy and management tools, and contribute to traffic and conversion growth. This role requires a high level of collaboration with teams to plan and deliver seamless web experiences across the consumer and provider journeys. The ideal candidate will have a data-driven, customer-centric mindset and a strong technical background. This role will have immense influence over the direction of our marketing website, and is critical to driving sustainable consumer and provider growth for the organization.

What you’ll do:

• Develop a deep understanding of our website visitors through data, insights, and cross-functional partnerships (Analytics, Content, Research). Use understanding to craft overall site strategy and/or information architecture
• Collaborate with Marketing, Content, Creative, Development, and Product teams to implement site experiences for campaigns, product initiatives, tests, and always-on programs
• Analyze the journey and develop, refine, and implement short and long-term web optimization and experimentation strategies that drive efficiency, from landing pages to UI enhancements
• Lead technical search engine optimization initiatives; collaborate with the Content Marketing team on content development and opportunities that improve website traffic and performance
• Onboard new website MarTech, for the purpose of tracking traffic, monitoring performance, testing, personalization, and analyzing behavior
• Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies
• Monitor website uptime; quickly respond to and troubleshoot website errors
• Establish KPIs, analyze and monitor page performance and behavior across site landing pages
• Generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the user experience

Who you are:

• You have 5+ years of hands-on website management, optimization and development experience.
• You possess strong knowledge in HTML/CSS/Javascript and technical SEO.
• You have experience managing cross-functional partners through agile development processes.
• You are an expert in CMS management and governance, with the ability to build processes.
• You have experience managing governance of site health, behavior, personalization and testing MarTech.
• You are well versed in marketing analytics tools (e.g., Google Analytics, Moz, SEMRush, Looker),
• You have experience leading hypothesis-driven A/B testing programs, from experiment design to execution and reporting.
• You are an expert at using data and insights to inform requirements, ideas, and strategies.
• You can comfortably oscillate between strategy and tactical optimizations. 
• You may possess front-end and back-end web development experience.
• You love establishing processes for the purpose of driving progress and results. You design feedback loops into your work.
• You have experience managing a B2B & B2C brand's website, and improving core site metrics to meet organizational goals
• You have a proactive, collaborative, and results-driven work style.

Benefits:

• We’re a remote-first company 
• Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
• 401k plan (Roth and traditional)
• Free Alma platform access 
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend to power your wifi, lunches, coffee, etc 
• Pet discount program through United Pet Care 
• Financial perks and rewards through BenefitHub
• Free EAP access through LifeWorks 
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans 
• 9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Unlimited PTO

Salary Band: $125,000-$160,000

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.