Senior/Marketing Manager

Senior/Marketing Manager Location:Campbell, CA Department:Marketing Salary range:$110K to $130K per year; DOE About the Role Vivalink () is looking for a driven individual who is passionate about marketing and technology. With customers in over 50 countries and growing, Vivalink is a leading provider of medical grade remote patient monitoring solutions. As the marketing manager in this dynamic startup, you will not only have the opportunity to contribute to various marketing related activities, but also work with some of the world's leading companies. This is an individual contributor role, on-site, based in Campbell, CA. Key Responsibilities Events Management • Plan and execute company events, including tradeshows, conferences, webinars, and hosted customer events. • Manage event logistics, vendor relationships, sponsorships, and onsite activations. • Partner with internal stakeholders on pre-event promotion, onsite branding, and post-event follow-up. • Clean, organize and upload post event leads. • Measure event ROI and implement improvements for future programs. • Manage booth inventory. Leads Management and Nurturing • Develop and manage the email marketing calendar, including newsletters, nurture journeys, and event promotions. • Conduct CRM campaign execution—from strategy, implementation, tracking and refinement. • Collaborate with sales and product teams to create compelling, conversion-focused messaging. • Monitor campaign performance, analyze metrics (CTR, open rates, conversions), and continuously optimize. • Maintain leads in the CRM system Marketing Operations • Support various marketing and sales activities as needed • Manage marketing collateral and inventory About You • 4–7 years of marketing experience, with proven success managing campaigns and events. • Strong project management and organizational skills—you can manage multiple projects at once. • Excellent writing and editing skills, with great detail and organization skills. • Proficiency with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce). • Analytical mindset—you know how to interpret campaign data and turn insights into action. • Creative, collaborative, and proactive—you bring ideas and follow through on execution. Bonus Points • Experience with B2B or SaaS marketing; medical/healthcare experience a plus • Background in content marketing, demand generation, or digital advertising. • Familiarity with webinar platforms and event management tools. Job Type: Full-time Pay: $110,000.00 - $130,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Flexible schedule • Health insurance • Paid time off • Vision insurance Application Question(s): • Do you have hands-on experience managing events (tradeshows, conferences, webinars)? • Describe one marketing campaign or event you managed and its impact on lead generation or conversions. (Short text answer) Experience: • Marketing: 3 years (Required) Ability to Commute: • Campbell, CA 95008 (Required) Work Location: In person