SEO Analyst

SEO Analyst

Introduction to R/GA & the role

Support the client acquisition & marketing strategy with SEO & organic search expertise. We want to help evolve the Australian B2C market of a global automotive company to adapt to changing consumer behaviours beyond 2025. Search is a core channel the client depends on, so we’re looking for somebody who can build relationships across disciplines using their knowledge of SEO, amplify marketing efforts, and be a trusted advisor on organic traffic & customer behaviour.

Provide insights, guide strategy through monthly digital reporting to clients. Explain search-based strategies to non-SEOs by relating insights to their craft.

• Collaborating across designers (UX, visual) as well as copywriters to craft winning content & conversions.
• Collaborating with data analysts, front-and-back-end developers to optimise the site for searchability & UX performance
• Improving SEO buy-in and understanding with producers, business analysts, client services, product owners and managers
• Ability to adjust SEO-specific language to stakeholders of varying SEO knowledge, tying SEO requirements to bigger business objectives.

On any given day you might

• Assessing the ways SEO can support or lead projects (product launches, PR campaigns, improving customer experience) to shift KPIs
• Monitoring the client’s site health, identifying opportunities for organic growth
• Build relationships and work with product managers, client services, & design teams to identify initiatives that will have a positive impact on organic traffic & conversions
• Investigating B2C customer needs relying primarily on organic search intent, using a whole spectrum of tools, from user and market research to data analytics, to create an informed understanding of the customer, their contexts and their cultures.
• Assessing the competitive landscape while understanding patterns and trends
• Producing keyword research, mapping, content gaps, client-friendly presentations that have well-visualised data from search.
• Using technical, content & authority insights to identify opportunities for client to improve KPIs

The ideal person for this role

• Has superior communication & presentation skills to convince and collaborate with others
• Is passionate about customer acquisition, customer experience & psychology
• Can communicate insights and significance from raw search data, in both technical & business language
• Can analyse complex technical SEO data, derive insights and translate it into business and design language.
• Thinks & communicates beyond traditional SEO jargon by expressing SEO insights through the lens of customer behaviour
• Is deeply curious and always compelled to get to the ‘why’ by challenging status quo
• Is a proactive and resourceful problem solver
• Is comfortable working autonomously, prioritising and managing time with some guidance

You bring these proven experiences from previous roles

Must have:

• Relevant experience in an SEO analyst role in explaining the project and business significance of insights from raw search data
• Superior communication skills; in presenting & explaining complicated topics from search data
• An impeccable attention to detail in data analysis, written communication, and task management
• Enthusiastic, solution-focused attitude, with a passion to find the best outcome for all projects
• Demonstrates productivity & initiative and being adaptable
• Demonstrable experience in owning the SEO reporting of websites 
• Experience analysing data with at least 3 of the following: SEMrush, Brightedge, MOZ, MOZ-STAT, Screaming Frog, ahrefs, Google Search Console
• Experience analysing data with Google Analytics or Adobe Analytics, Google Looker Studio
• A high proficiency in spreadsheets (e.g. Google Sheets) and presentation slide deck crafting (e.g. Google slides or equivalent)
• Ability to adapt to a fast-paced environment, working with multiple clients and departments under tight-deadlines
• Work collaboratively with other analysts and departments

Should have:

• Experience collaborating across non-SEO disciplines
• A working understanding of basic user / customer experience principles
• Experience of assessing & making recommendations based on technical SEO fundamentals
• User psychology & searcher-intent-first SEO approach & experience
• Demonstrable experience in influencing business outcomes that are not based on vanity metrics like rankings
• Understanding & experience of technical, content & authority SEO levers

Diversity

No-matter who you are, where you’re from, who you love, follow in faith, disability (or superpower) status, ethnicity or the gender you identify with (please do tell us your pronouns), you're welcome at R/GA. If you have any requests or requirements to support you throughout any interview process, please do let us know.