SEO Content Specialist

Welcome To The Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You'll Do:

As an SEO Content Specialist at Traeger, you will support the Growth Marketing team by copywriting, creating, and publishing compelling brand editorial and eCommerce content. Your role will include managing the production queue and optimizing and updating content across all Traeger websites, YouTube, and other relevant channels. In this position you will collaborate with our Culinary, Creative, eCommerce & Digital Marketing teams to produce content that drives new customer acquisition through SEO and nurture existing customers with engaging copy via our owned channels.

This role has the opportunity to be a trusting and reliable voice for the outdoor cooking category. The ideal candidate will have a strong passion for our products and cooking, a desire to learn in a fast-paced environment and use SEO best practices while keeping the brand and user in mind. If you’re a results-driven and strategic creative who seeks ways to contribute to day-to-day tasks and has an eye for future content trends and opportunities, then this might be the ideal fit for you.

How You Will Help Us Win:

• Create high-quality and optimized content for Traeger’s brand and eCommerce websites that drives conversion, engagement, and search visibility.
• Manage SEO content production queue.
• Collaborate and coordinate with our Culinary, Creative, eCommerce & Digital Marketing teams to help produce editorial and eCommerce content.
• Conduct keyword research and comprehensive competitor analysis to drive optimization for new and existing content.
• Monitor reports and generate insights on performance metrics including keyword rankings, traffic, CTR, and conversion rates to drive continuous improvement.
• Update and upload new content to our CMS and other relevant channels.
• Stay up to date with industry trends, algorithm updates, and SEO best practices.

What You'll Need to Succeed:

• 2 years+ of SEO content experience or proven experience as an SEO Content Specialist, Copywriter, or similar role, preferably in the Culinary or Outdoor Cooking space.
• Strong understanding of SEO principles and best practices - including AI SEO capabilities.
• Proficiency in keyword research tools: GSC, SEMRush, and Ahrefs.
• Experience collaborating with cross-functional teams and ability to build strong professional relationships.
• In-depth knowledge of SEO link building and backlinks.
• Comfortable and resourceful in a fast-paced and lean team environment.
• BA/BS not required but preferred.

Why You Will Love To Work Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation & quality
• So.Much.Food.
• Full medical/dental/vision packages to fit your needs
• 401K to help you plan for the future
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger
• Did we mention all the food?