SEO Copywriter

Job Description

Position: SEO Copywriter

Reports to: Editorial Manager

Raymour Flanigan is the Northeast's largest and most trusted furniture and mattress retailer with 140+ locations and an evolving e-commerce platform. The privately-held company has grown its store count by over 30% in the past three years and is committed to continue growth. The company is currently investing heavily in its existing footprint of stores, recently created Outlet channel and rapidly growing digital presence.

The SEO Copywriter will be responsible for creating rich, compelling, accurate editorial and product copy to enhance SEO. The ideal candidate is passionate about understanding consumers and search engines algorithms and applies this to their writing process.

In collaboration with the Marketing team and key company stakeholders, the SEO Copywriter will:

Responsibilities

• Write and edit compelling and SEO-friendly copy for websites, landing pages, blog posts, and other digital content.
• Compile features and benefits for a variety of marketing vehicles including in-store collateral and style guides, and translate features into product copy that drives interest and sales.
• Collaborate with performance marketing and editorial teammates to develop content strategies.
• Research and understand target audience and industry to inform content strategy.
• Stay up to date with SEO best practices and continually optimize content for search engines.
• Manage and support additional marketing projects as assigned.

Requirements/Background

• At least 2-3 years of experience in SEO copywriting or similar role
• Degree in marketing, communications, technical writing, or English preferred
• Rock-solid writing, editing, and proofing skills; portfolio a plus
• High level understanding of SEO (Search Engine Optimization)
• Experience writing for the web and SEO
• Marketing and/or product copywriting background preferred
• Ability to work in a fast-paced environment and prioritize projects and deadline accordingly
• Strong project management and time management skills
• Interest in and enthusiasm for furniture, design, and interiors
• Experience using a CMS (Content Management System)
• Proficient in Microsoft Excel and comfortable using/learning project management systems
• Knowledge of HTML and web design principles
• Experience with Google Analytics, SEMrush, and Ahrefs

Raymour Flanigan offers competitive compensation and a comprehensive benefits package:

• Excellent Health, Dental Vision Coverage
• 401(k) with a Company Match
• Paid Vacation and Holidays
• Health Savings Account
• Flexible Spending Account
• Training and Development
• Tuition Reimbursement Program
• Generous Merchandise Discount
• Short Long Term Disability
• Group Life Insurance
• Specified Disease Insurance

Raymour Flanigan proudly supports a drug and smoke free work environment.

Raymour Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.