SEO Head

Job Overview:

We are seeking a highly skilled and experienced Head of SEO to lead our SEO strategy and

execution. The ideal candidate will have a strong understanding of search engine optimization

(SEO) strategies and techniques to drive organic and paid traffic to our website. The Head of

SEO will play a crucial role in improving our online visibility, increasing website traffic, and

maximizing conversions. This position requires a creative and analytical mindset, as well as a

passion for staying up-to-date with the latest industry trends.

We prefer a candidate with 7-10 years of hands-on experience in SEO, with deep expertise in all

aspects of SEO, including on-page, off-page, technical SEO, and content strategy. This role will

be critical in driving organic traffic, improving search engine rankings, and enhancing our overall

digital presence.

Key Responsibilities:

1. Strategic Leadership:

○ Develop and execute a comprehensive SEO strategy aligned with business

objectives to increase organic traffic and improve search engine rankings for

category pages as well as city pages.

○ Lead and mentor a team of SEO specialists, content creators to ensure seamless

implementation of SEO initiatives.

○ Work closely with Product and Engineering team for SEO related changes on the

website.

○ Provide strategic direction and thought leadership to guide the team in adopting

the latest SEO trends and best practices.

○ Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Implement new strategies to adapt to changes in the search landscape.

○ Up-to-date with the latest industry trends, best practices, and algorithm updates.

2. Team Management & Leadership:

○ Manage, motivate, and develop a high-performing SEO team, fostering a

collaborative and innovative work environment.

○ Set clear goals, expectations, and performance metrics for the team, ensuring

alignment with company objectives.

○ Conduct regular team meetings, performance reviews, and training sessions to

build expertise and ensure continuous professional growth.

○ Encourage open communication, providing constructive feedback and guidance

to help team members overcome challenges and achieve their full potential.

3. On-Page SEO:

○ Optimize website architecture, HTML, and CSS for search engine friendliness.

○ Ensure proper keyword research and integration across all website content.

○ Analyze search volume, competition, and user intent to select optimal keywords

for targeted campaigns.

○ Optimize meta tags, headers, and internal linking structures for better indexing

and visibility.

○ Optimize website structure, URLs, and internal linking to improve organic

rankings.

4. Off-Page SEO:

○ Develop and manage link-building strategies to improve domain authority and

organic rankings.

○ Build and maintain relationships with industry influencers, bloggers, and relevant

websites to increase the backlink profile.

○ Monitor and disavow toxic backlinks to maintain a healthy backlink profile.

○ Monitor and analyze the impact of off-page SEO efforts on search rankings.

5. Technical SEO:

○ Conduct regular technical SEO audits to identify and fix issues related to

crawlability, indexability, and mobile responsiveness.

○ Work closely with the engineering and product team to ensure site speed,

security, and performance align with SEO best practices.

○ Implement structured data (Schema markup) and XML sitemaps for enhanced

search engine understanding and website visibility in search results.

6. Content SEO:

○ Collaborate with the content team to create SEO-friendly content that drives

organic traffic and engagement.

○ Collaborate with content creators to develop SEO-friendly content that aligns with

target keywords and user intent. Ensure content is optimized for readability,

relevance, and search engines.

○ Ensure all content is optimized for target keywords, user intent, and search

engine algorithms.

○ Oversee the development of content calendars, including blog posts, landing

pages, and other digital assets.

7. Data Analytics & Reporting:

○ Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search

Console, SEMrush, Ahrefs) to track, report, and analyze website performance.

○ Monitor and analyze website performance using tools like Google Analytics and

Search Console. Generate regular reports on key SEO/SEM metrics, such as

organic traffic, keyword rankings, and conversion rates.

○ Provide regular insights and recommendations to senior management based on

data-driven analysis.

○ Continuously monitor industry trends, algorithm updates, and competitor activity

to keep the SEO strategy up to date.

8. Collaboration & Communication:

○ Work closely with cross-functional teams to align SEO strategies with broader

business goals.

○ Communicate SEO strategies, progress, and results to stakeholders at all levels

of the organization.

Skills & Competencies:

● Expertise in SEO: Deep understanding of all aspects of SEO, including on-page,

off-page, technical SEO, and content strategy.

● Team Management & Leadership: Proven experience in leading and developing

teams, fostering a collaborative environment, and driving high performance.

● Analytical Mindset: Strong data analytics skills with the ability to interpret complex data

and translate it into actionable insights.

● Technical Proficiency: Familiarity with HTML, JavaScript, and other web technologies.

Experience with website CMS platforms such as WordPress.

● SEO Tools Mastery: Proficient in using SEO tools like Google Analytics, Google Search

Console, SEMrush, Ahrefs, Moz, etc.

● Content Strategy: Strong understanding of how content impacts SEO and experience in

developing content strategies that drive organic growth.

● Project Management: Ability to manage multiple projects simultaneously, prioritize

tasks, and meet deadlines.

● Problem-Solving: Strong problem-solving skills with a proactive approach to identifying

and resolving SEO challenges.

● Communication: Excellent written and verbal communication skills, with the ability to

articulate complex SEO concepts to non-technical stakeholders.

Qualifications:

● Bachelor’s degree in Marketing, Business, Computer Science, or a related field.

● 7-10 years of experience in SEO, with a proven track record of driving organic growth.

● Experience in the renewable energy sector or a related industry is a plus. Experience

across e-commerce and high growth startups would be preferred.

Application Process:

Interested candidates are encouraged to apply by filling the form here. Please include your

resume and case studies of successful SEO projects you’ve led.