SEO Manager

Who We Are:

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere.

Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe.

And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart. 

Auctane’s Values

The Customer is our mission.

Our company was built in service of our customers. Every time we answer the phone, write a line of code, hire a new team member, form a partnership, or build a new interface it is explicitly because we believe that action will improve the life of our customers.

We work with the best people.

We will only work with people who are enthusiastic about their work, respectful of diverse ideas and backgrounds, and who possess the ability to work both independently and as part of a team.

We only play offense.

We’re on a mission to reach and help every mailer, shipper and merchant on the planet. Because of this we move with urgency, take risks, and are determined to ship solutions quickly.

We expect exceptional outcomes.

We are a rapidly growing company with intent. We expect to continue to deliver market transforming solutions for our customers and challenging growth opportunities for our employees.

We are direct and authentic.

We have a genuine empathy for our employees, partners, and customers. We serve that empathy by treating everyone the way we would like to be treated - openly, ethically, and honestly. We set expectations clearly and hold ourselves accountable to what we commit.

Team/Department Description:

Auctane, home of the world's leading e-commerce shipping solutions, is growing quickly and has an immediate need for a results-driven SEO Manager. We’re looking for an exceptionally organized individual to build and execute an organic strategy that will grow traffic and revenue across a portfolio of shipping software brands.

Responsibilities:

1. Become an expert in our customers, our products, and the mailing and shipping space.
2. Develop and execute a comprehensive SEO strategy to drive organic traffic and revenue for our industry leading mailing and shipping brands.
3. Be the in-house SEO expert providing direction, strategy, and operational excellence that will grow organic traffic and revenue.
4. Manage the relationship with our SEO agency, providing direction and weekly feedback. Implement agency recommendations.
5. Partner with our Brand Managers to understand their revenue goals and provide guidance on how organic search can help them reach their targets. 
6. Build monthly SEO targets and measure performance against spend and desired outcomes. Identify, track, and report on SEO KPIs to the larger team on a monthly basis.
7. Conduct keyword research and content gap analysis to find and implement opportunities for optimization.
8. Provide on page recommendations for marketing sites, blogs, and other web properties.
9. Optimize website content and structure for search engines, including meta tags, header tags, and alt text.
10. Monitor and analyze search engine rankings and traffic patterns to identify opportunities for improvement.
11. Collaborate with cross-functional teams to identify optimization opportunities and implement changes to website and content.
12. Track and correct website errors on an ongoing basis.
13. Stay up-to-date with the latest SEO trends and best practices, and continuously evaluate and improve our SEO strategy.
14. Develop and maintain the processes and tools for active SEO monitoring.
15. Provide support for other digital projects and Auctane brands as needed.

Required Education and/or Experience:                  

• Bachelor’s degree in marketing, communications, or related field.
• 3 - 5 years of experience in SEO, with a proven track record of driving organic traffic and improving search engine rankings.

Skills and Knowledge:

• In-depth knowledge of SEO best practices, techniques, and tools.
• A well rounded expert with technical and on-page SEO experience.
• Deep experience with keyword research, mapping, and ranking.
• Proven track record of improving outcomes from SEO
• Excellent written and verbal communication skills, with the ability to effectively communicate SEO strategies and results to internal stakeholders.
• Ability to meet multiple concurrent deadlines in a fast-paced environment.
• Be a self-starter: high level of initiative and follow-through.
• Strong analytical approach to acquisition metrics, measurement, and campaign performance.
• Experience working on many brands at once is a plus.

 Travel Requirements:

• Less than 10%

Additional Positon Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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