SEO Manager

About CharterUP

We aim to be the leading charter bus platform in the world and are looking for talented and ambitious people that want to be along for the ride! We are disrupting the massive and highly fragmented bus industry by using our proprietary technology to seamlessly connect bus companies to customers (businesses, non-profits, and governments). By promoting group travel, we can reduce the transportation industry's carbon footprint and help make our planet greener. We are achieving success by delighting our people, our customers, and our bus partners.

About this role

What you’ll do

• Collaborate on outreach strategies and link building
• Analyze existing sites for content and on-page optimization opportunities
• Develop and implement new content strategies with our content team
• Create ranking and traffic reports
• Conduct technical SEO audits to ensure sites do not have crawl or code related issues
• Stay up to date with the latest SEO strategies and algorithms and work with internal teams to apply relevant learnings to our sites
• Analyze the competition to identify optimization opportunities

What you’ll need

• 3 to 5 years of hands-on SEO experience either at an agency or in-house
• Proven track record in managing SEO projects from inception to completion
• An understanding of link building best practices
• Experience creating site audits and presenting your findings to clients or stakeholders
• Experience using Google Analytics, Google Search Console, SEMrush, Ahrefs, etc
• Adaptability to work in both a collaborative team environment and independently
• Familiarity with HTML, CSS and basic coding
• A passion for SEO. We don’t expect you to know everything about SEO but we expect you to want to learn everything about SEO
• Data driven. Demonstrated analytical skills. Ability to spot errors and inconsistencies in data and analysis
• Excellent communication skills. It’s not enough to have the right answer, you need to be able to effectively communicate your strategies and work well with others
• Experience with Local SEO is a plus

Location

CharterUP employees have the option to work remotely (even in "post-COVID" timeframe) full-time or in a hybrid model out of one our physical offices in New York, San Francisco, Atlanta, or Austin. For this role, there would be an in-person training with our CMO. This training would be in Atlanta in the first ~1-2 weeks of the position. The role would also require approximately monthly travel to Atlanta (if you are located outside Atlanta). 

CharterUP Principles

At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. Do that by adhering to our principles, which are:

1. Customer First
   • We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
   • We are not afraid of short-term pain for long-term customer benefit
2. Create an Environment for Exceptional People
   • We foster intellectual curiosity
   • We identify top performers, mentor them, and empower them to achieve
   • Every hire and promotion will have a higher standard
3. Everyone is an Entrepreneur / Owner
   • No team member is defined by their function or job title; no job is beneath anyone
   • We do more with less; we are scrappy and inventive
   • We think long-term
4. Relentlessly High Standards
   • We don’t accept “that’s how it’s always been done”; we constantly innovate and question established routines to improve processes
   • We actively push to be proved wrong and welcome different ideas; the best idea wins
   • We don’t compromise on quality
5. Clarity & Speed
   • When in doubt, we act; we can always change course
   • We focus on the key drivers of a process that will deliver the most results
6. Mandate to Dissent & Commit
   • We are confident in expressing our opinions; it is our obligation to express our disagreement
   • Once we decide, we enthusiastically move together in the agreed upon direction