SEO Manager

How you’ll make an impact

As SEO Manager you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market alongside our internal team and agency partners. SEO is a key growth channel for Xero attracting millions of sessions a month and with significant opportunity to expand further in the US. Leveraging a combination of content technical SEO authority/link building and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.

What you’ll do

• Reporting into the Head of SEO your main responsibility will be  end to end management of our SEO initiatives for the US market. This will include :

• Leading SEO projects - from strategy planning through to implementation and performance monitoring

• Owning US keyword intelligence and defining opportunities and gaps in terms of keyword coverage for the US market

• Collaborating with our in-house content website CRO and analytics teams to support our advertising strategies.

• Owning our relationship with US and UK based SEO agencies

• Using performance data and competitive insights to develop an offsite strategy to support SEO efforts

• Monitoring performance and staying on top of industry trends  and algorithm changes - then sharing insights and acting on them

What you’ll bring with you

• Critical competencies:

• Expertise in data-driven SEO

• Strong communication skills Analytical mind and attention to detail

• Curious mind and passion for learning

• Strong cross-functional collaboration skills

• Passion for SEO and performance marketing

• Experience:

• Bachelor degree

• 5+ years  experience in SEO

• Experience with Core Web Vitals E-E-A-T and other more recent industry trends

• Extensive experience with SEO performance tracking tools Google Analytics and Search Console