SEO Manager (Contract)

• Review current vendor workstreams (link building + content) to understand what is in flight and identify any gaps or risks
• Serve as the primary point of contact for external vendors
• Ensure deliverables are on track high quality and aligned with strategy
• Provide clear direction and feedback on:
  • Link acquisition quality and relevance
  • Content topics briefs and optimization opportunities
• Identify opportunities to improve vendor output and efficiency

• Review current technical SEO initiatives and site health (crawlability indexing performance)
• Monitor and flag any critical issues or regressions
• Partner with Engineering as needed to prioritize and resolve issues
• Validate technical implementations (schema internal linking site structure)
• Ensure SEO best practices are maintained during site or product changes

• Audit existing priority pages and ongoing optimization efforts
• Identify gaps and opportunities across:
  • Metadata (titles descriptions)
  • Content structure and keyword alignment
  • Internal linking
• Partner with content and product teams to implement updates

• Assess current visibility across AI-driven search surfaces (e.g. ChatGPT Gemini Perplexity)
• Identify opportunities to improve brand and product presence
• Partner with content vendors to shape content that improves LLM discoverability
• Stay current on evolving best practices and apply learnings

• Review existing dashboards and reporting frameworks to ensure accuracy and clarity
• Provide a weekly performance snapshot including:
  • Executive Summary
  • Traffic trends
  • Rankings (priority keywords/pages)
  • Key wins risks and changes in performance
• Call out major shifts (algorithm updates ranking changes etc.)
• Deliver clear actionable insights — not just reporting

• SEO program runs smoothly with no disruption
• Quick ramp through clear understanding of what’s already in motion
• Vendors are aligned and delivering high-quality output
• Key issues are proactively identified and addressed
• Clear visibility into performance with actionable insights
• No degradation in rankings traffic or overall SEO health

• 5+ years of hands-on SEO experience with a D2C company (in-house or agency)
• Strong experience across:
  • Technical SEO
  • On-page optimization
  • Content strategy
• Experience with AI/LLM search trends 
• Proven ability to quickly audit and take ownership of in-flight work
• Experience managing external vendors
• Strong analytical skills — able to translate data into action

• Experience with ecommerce or marketplace businesses
• Experience working cross-functionally with Product and Engineering
• Familiarity with tools like Google Search Console GA4 Ahrefs/Semrush Screaming Frog

• Courageous Care - empathy with backbone; caring enough to be clear
• Craftsmanship - pride in what we build and who it’s for; ownership end-to-end
• Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel

What We Do

Mixbook is an award-winning design platform that gives people unrivaled creative freedom to tell their stories through beautiful personalized photo goods. Since our start we’ve helped more than 6 million people create one-of-a-kind books cards prints and calendars earning over 35000+ 5-star reviews and becoming the #1 rated photo book service in the US. Our platform blends trend-forward design with a powerful intuitive editor - so every product reflects the creator’s personal style. We believe every photo holds a story worth telling and we’re here to help people share those stories in ways that last. Behind the scenes we’re building the future of memory-making. Our modern cloud architecture and emerging technologies - including AI-driven design photo curation and image discovery - power an experience that makes it easier and more inspiring to capture and share life’s most important moments.

Why Work With Us

Human connection drives everything we do - in our platform products and culture. We measure success together lead with the Golden Rule and put people over profits. Our collaborative inclusive environment reflects the same care and creativity we bring to every product we make.

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