SEO Product Manager

About TeePublic 

TeePublic, founded in 2013 by the creators of Vimeo, College Humor, and BustedTees, is the world's largest marketplace for independent creators. Acquired by Redbubble in 2018, TeePublic empowers over 500,000 artists with 30 million designs on 100+ product types. Artists earn royalties from global sales, with tens of millions earned since 2013. With a diverse range of high-quality merchandise and a presence in 90+ countries, TeePublic is revolutionizing the way independent artists succeed. Join our team of 75+ employees based in Union Square, and be part of our mission to provide a platform for artists to sell their art work.

About the Job 

TeePublic is looking for a talented SEO Product Manager to join its growing team in NYC. This individual will be an organized, effective leader guiding cross-functional teams in delivering SEO products and features through planning, building and releasing. This individual will be integral in scaling organic traffic to our marketplace platform of millions of designs and supporting our artist community and their customers all over the world.

Responsibilities

• Develop and execute the SEO strategy and roadmap based on opportunity analysis, SEO standard methodologies and trends, sophisticated keyword research, continuous performance monitoring, and technical SEO diagnostics.
• Partner closely with Product, and Engineering teams to ensure the latest technical SEO best practices are in place and the site’s technical health is sound.
• Collaborate with Marketing and Growth teams on artist recruitment strategies and cross functional SEO projects. 
• Analyze ranking, crawl data, keyword performance, and competitors to identify SEO opportunities and risks
• Develop hypotheses, lead large scale SEO A/B tests, monitor, and make recommendations based on the results.
• Partner with data science and business analytics to develop SEO dashboards and prepare regular updates for business stakeholders on SEO performance 

Requirements 

• Minimum of a Bachelor’s degree and 5 years of relevant hands-on and technical SEO experience.
• Experience driving organic search traffic and engagement for marketplace and / or eCommerce websites with millions of pages.
• Technical SEO experience, including internal linking optimization, schema markup, Core Web Vitals, and indexation health.
• Familiarity with SEO industry tools and resources, including Google Search Console and rank tracking tools.
• Comfortable using data to identify and analyze areas for improvements, excellent at both quantitative and qualitative analysis.
• History of driving complex projects in the face of ambiguity, demonstrable project management experience, and excellent communication skills, especially when sharing technical information to non-technical audiences.

Great to Have

• Professional experience with highly-trafficked consumer-facing websites
• History of creating systems for content curation for SEO