SEO Program Director (FT / PT)

We are looking for an SEO Program Director to support our growing practice (part-time & full-time options available). The person in this role will be tasked with helping some of the fastest growing companies in the world grow faster. Candidates who are growth-minded, analytical and empathetic will excel this in role.

This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).

We are looking for someone with experience in a demand generation setting and a strong understanding of the sales and marketing funnel. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech.

About Compound Growth Marketing:

Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100+M in revenue by building sustainable demand generation systems. We have a track record of driving measurable results and best-in-class multi channel marketing solutions.

Job brief:

• This is an opportunity to drive client results - performing analysis, overseeing the creation of deliverables and building the client's strategy with your insights.
• You are a growth marketer first, and an SEO second - making recommendations that drive toward conversion and fit within the bigger picture of our client's business.
• You will be managing a team - working with a team of analysts and specialists
• You will help us improve client deliverables, and how we manage projects.

Core Responsibilities:

• 1. Build & maintain relationships with clients
  • lead weekly zoom video calls, communicate over Slack & email
  • able to inspire change & build trust with clear communication
• 2. Create results for clients
  • KPI is MQLs / revenue from organic
  • understand what initiatives provide the largest return & tailor them to the client's business & goals
• 3. Build & project manage the program roadmap
  • Plan & schedule out deliverables & execution to be completed
  • Manage analyst team and client resources to execute this plan

Success Metrics:

• 1. Client retention
• 2. MQLs / revenue driven for clients

Culture Fit:

• We look to build long-term, trusting relationships in everything that we do. We believe that practicing optimism, transparency, honesty and empathy is the best way to live and work. We are thankful for the opportunity to create a career path like this, and want to offer that same opportunity for others.
• Our 5 core values are:
  • 1. Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders.
  • 2. Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded
  • 3. Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative
  • 4. Empathetic - intuitive; critical thinking; user-driven. Humility; not "above" the day-to-day work. Being appreciative of the work of the team
  • 5. Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook

Requirements

Minimum Requirements:

• You have at least 2 years of in-house marketing experience
• You have marketing experience in SaaS and/or B2B tech
• You have at least 5 years of experience in the following platforms: Google Analytics & Google Search Console
• You have at least 5 years of experience in SEO
• You have experience growing qualified leads or revenue through SEO

Requirements (elaborated)

• 1. You know how to drive qualified leads through SEO initiatives
  • You know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like "Free Trials Started" or "Demos Requested". You are able to speak the language of execution when working with analysts & freelancers, and strategy, when working with executives. You are able to audit a drop or increase in performance in Google Analytics & Google Search Console to determine the cause.
• 2. You know how to scale growth through content
  • You understand that helping companies scale results requires content and can help direct this through strategy creation, education and enablement.
  • You are able to determine what keywords and language make sense given the client and target audience - applying the keyword research appropriately
• 3. You enjoy working with clients

• This role will be client facing, this is something that you enjoy (explaining concepts, moving the conversation forward, and being great with people).
• Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is critical
• 4. The challenge of driving growth for companies looking to scale is exciting to you
  • We are not just inching forward growth for clients that have already found major success and want to continue riding the wave. Our aim is scalable impact in a potentially life-changing way. This requires a different mindset and approach to strategy.
• 5. You're an expert with SEO diagnostic, analytics and competitive insight tools

• Familiarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.
• You are comfortable learning new tools

• 6. You love to learn

• You aren't afraid to ask for help, but also enjoy trying to learn it on your own first.
• You're likely a curious & analytical person
• 7. You understand the nuances of B2B marketing
  • our clients often market to sophisticated professionals in high-consideration markets (i.e. longer sales cycles, more touch points required, etc.)
  • this influences the way we think about keywords, content and conversion for our client

Benefits

Compensation and Benefits - Commensurate with Experience.

Full time employees will have access to our medical benefits (medical, dental, vision)

Reimbursement available for items needed to complete the job effectively (coworking membership, laptop, headphones, etc.)