SEO Specialist

In the role of an SEO Specialist, your responsibilities will include conducting keyword research, optimizing content, and carrying out various SEO activities aimed at enhancing and optimizing the online presence, rankings, traffic, and conversion rates of our client’s websites. Your proficiency in local SEO techniques and strategies will play a crucial role in achieving peak website performance.

We are seeking individuals with robust analytical capabilities, a strong grasp of SEO's most effective techniques, and the agility to swiftly adjust to the constantly evolving digital environment. If you are a proactive expert committed to data-driven results and fascinated by what makes a search engine tick, we encourage you to submit your application and join our team.

• Review and analyze client sites for areas that need improvement, deletion, or revision.
• Identify the least expensive but most powerful and profitable keywords for client sites.
• Improve a company's organic search results.
• Optimize overall content, including copy, page headings, titles, image tags, meta descriptions, etc.
• Research and monitor keywords to boost client SEO visibility and rankings.
• Optimize keyword placement on client websites.
• Write effective call-to-action statements.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Keep abreast of white hat and black hat tactics to avoid violating search engine guidelines.
• Forecast trends and determine how they will enhance future traffic
• Communicate effectively and make strategic recommendations to improve website rankings and positions for target keywords
• Prepare analytic reports that include traffic, website, and keyword performance
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Perform competitive analysis to build actionable SEO strategies and tactics

• Bachelor’s degree in computer science, marketing and advertising, or related discipline. Or equivalent experience. 
• 2-4 years experience in SEO/SEM with an agency or private corporation.
• Experience with Google Analytics 4/Google Ads/Keyword Planner and other web analytics platforms and tools (Moz, Alexa, Scope, SEMrush, etc.)
• Understanding of technical SEO components, such as website speed optimization, mobile optimization, schema markup implementation, canonicalization, and crawl error resolution.

• Ability to organize projects and compile reports with attention to detail.
• Utilize internet knowledge as a consumer using search engine tools.
• Effective communication, both written and verbal.
• Implement new processes and improve efficiency.
• Analyze data and research trends in order to develop new strategies.
• Adjust to the constantly changing landscape of search engine optimization.
• Passion for SEO and digital marketing.
• Outstanding ability to think creatively and identify & resolve problems.
• High attention to detail and the ability to effectively multi-task to meet deadlines.
• Ability to clearly and effectively articulate thoughts and ideas.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and time management skills.
• Comfort with using a variety of methods of correspondence, including phone, email, and social media.
   

• Great work-life balance.
• Competitive salary depending on experience.
• Full benefits including health insurance.
• Additional benefits including life insurance, long-term and short-term disability.
• Competitive 401(k) retirement matching.
• Paid holidays and vacation.
• Paid day of service for a non-profit of your choice.
• Matching financial contribution to a non-profit of your choice.
• Regular company social events.
• Being part of a rapidly growing business and team.
• Fully-renovated, brand new office only an hour from New Orleans, LA.
• About Gatorworks

Gatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic website design and digital marketing services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. Every team member has the opportunity to contribute to the project, and our unique insights lead to a more powerful and strategic end-product.

While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work/life balance and often have outings as a team.

Gatorworks is an equal opportunity employer and drug-free workplace.