SEO Strategist

What is Jar?

The Jar app is a habit-building micro-savings platform that helps users save fixed amounts from as little as ₹10 in 24K digital gold. Our users also have the option to convert these savings to cash or physical gold at their convenience.

Jar also effortlessly facilitates investments by enabling users to save while they spend, utilising our round-off method, like a digital piggy bank.

Founded by Misbah Ashraf, former founder of community-focused e-commerce platform Marsplay, and Nishchay AG, former director and founding member at mobility start-up Bounce, Jar's unwavering mission is to shatter psychological barriers to saving and investing, thus spearheading the Financial Fitness revolution for Bharat.

At Jar, we believe that savings are just the beginning for our customers. We want to walk alongside them through every step of their financial journey, which is why we have now expanded our offerings to meet those needs.

Our Offerings:

Jar Ready Cash

Jar Ready Cash is Jar's loan product with a 100% digital journey, no paperwork and quick disbursals so that customers can access credit conveniently. With flexible repayments and help just a click away, customers don't have to break their savings when an emergency comes calling.

Nek

Nek is an affordable luxury jewellery brand that is powered by Jar. It is the culmination of what we know best; affordability, the value of gold and crafting incredible connections. Nek's wide collection of silver and gold jewellery is made with meticulous artisanship to celebrate you and find the magic in every occasion.

Do you have a knack for cracking the SEO code? Are you passionate about driving organic traffic and boosting website visibility? If so, we want you on our team!

About the Role

We're seeking a highly motivated SEO Strategist to join our digital marketing team. You'll be responsible for developing and executing comprehensive SEO strategies to improve our search engine rankings, increase organic traffic, and ultimately drive business growth.

Responsibilities

• Conduct thorough keyword research to identify relevant target keywords with high search volume and low competition.
• Analyze website performance using SEO tools and analytics platforms (e.g., Google Search Console, Ahrefs, SEMrush) to identify areas for improvement.
• Develop and implement on-page and off-page SEO strategies to optimize website content, technical structure, and user experience for search engines.
• Collaborate with content creators and developers to ensure content is optimized for target keywords and adheres to SEO best practices.
• Develop & Manage strategic outreach campaigns and link-building strategies with the Outreach Specialist.
• Monitor search engine ranking positions for target keywords and track website traffic growth.
• Analyze SEO performance data and provide regular reports with actionable insights to stakeholders.
• Stay up-to-date on the latest SEO trends and algorithm updates.
• Develop and maintain strong relationships with web developers and designers to ensure optimal website development from an SEO perspective.

Qualifications

• Minimum 2+ years of experience in SEO strategy and implementation.
• Proven track record of successfully increasing organic traffic and website rankings.
• In-depth knowledge of SEO best practices and search engine algorithms.
• Strong analytical skills with experience using SEO tools and platforms.
• Excellent communication and presentation skills to effectively communicate SEO strategies to stakeholders.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for digital marketing and a strong understanding of online user behavior.

From the Founders' Desk:

As founders, we take a great deal of pride in how far Jar has come as a company, not just in terms of the product and service we have built, but because of the many incredible people who have trusted us and joined us on our journey. At Jar, we're working on solutions that could positively impact over 400 million Indians who find themselves stalled on their financial journey. 

It's not something we can solve alone; it takes the collective effort and innovation of a great number of people to do that. It's only natural, then, that we look for problem solvers and collaborators, people who fail fast, learn just as quickly from those failures and boldly offer unconventional insight and perspective when faced with challenges. 

We know that the next great idea can come from anyone and we strive to foster the kind of environment where those ideas get carried to execution without losing their greatness. No matter what their stint at Jar was like, we want our team to look back on it and feel like they learned, grew and succeeded, just as Jar did. If that sounds a little scary, a little difficult, but also interesting and exciting, then you'll probably fit right in. 

Why join Jar, you ask? 

Jar is a diverse and inclusive workplace which embraces ideas and perspectives of all employees, and recognises their efforts and contributions regardless of gender or ethnicity. Our workspace also boasts a great blend of youth and experience, which helps us maintain a transparent culture with no micromanagement. We also have flexible working hours, and provide medical insurance to all employees.