SEO Strategist

First Things First - What We Can Offer You

• Flex4 - 4-day, 32 hour work week (but paid for 40 hours)
• Flexible work environment - 2 days in office/2 days remote (unless position is 100% remote)
• Responsible Time Off
• Opportunities for growth and development
• Second-to-none product training provided
• Comprehensive medical, dental, vision package with 100% paid options for employees
• 401k/Retirement Plan with 6% employer match
• Dog-friendly office environment
• Free parking
• Happy hours and office games

The Job

Are you the type of person who can’t look at a website without thinking of ways you could improve SEO and performance? Are you the person your friends and colleagues ask for an explanation of Google’s latest update? If you are passionate about search engine optimization and website performance, then the SEO Strategist role on the simPRO marketing team could be perfect for you.
This position will work directly with our content, product marketing, operations and demand generation teams to improve the search engine optimization and overall performance of the website within each of our regions. As the Search Engine Optimization Strategist, your focus will be to drive our SEO strategies to inform content marketing, technical and onsite improvements. You will apply both creative and analytical skills to develop and implement SEO content and technical tactics. You will have responsibility for measuring, analyzing and achieving results, while leading the team with best practices and testing. This role sits on the global demand generation team and reports to the Director of Demand Generation.

What You’ll Do

• Develop, execute and deliver SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability and UX

• Help drive content marketing strategy to increase rankings, visibility and natural search results for existing and new pages

• Establish a test-and-learn environment across all core pages of the website to drive better on-page conversion

• Establish, measure, analyze KPIs and report on benchmarks

• Own management and execution of day-to-day SEO tactics

• Conduct international keyword research, ranking analysis and monitor competitor sites to inform strategy

• Perform continuous auditing, identify and recommend areas for improvement within site structure, page templates and redirects

• Develop SEO centered ways to acquire backlinks

• Introduce and create SEO A/B testing to understand effectiveness of optimization and quantify results

• Stay informed and advise on SEO best practices, trends and technologies

• Serve as subject matter expert for all things SEO, educate and inform throughout the organization

• Help manage and be a part of a rich content/editorial strategy that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, podcasts, etc.)

• Create monthly reports containing a robust description of monthly web activity, suitable advice and recommendations for future pages, and a clear summary of performance against KPIs

THE ESSENTIALS

• 5+ years of hands-on SEO experience, preferably for an international B2B tech company

• You are self-starter with the ability to work autonomously in a fast-paced, growth environment

• Deep strategic expertise across content marketing, technical SEO and conversion rate optimization

• Strong understanding of technical SEO (sitemaps, page speed, URL structure, canonicalization, hreflang, Schema.org, etc. 

• Proven track record of developing, presenting strategies and results to leadership

• Strong project management and communication skills

• A team player with excellent communication skills and the ability to influence others

• An understanding of HTML, CSS, and JavaScript as they relate to SEO best practices

• Experience with Conversion Rate Optimization (CRO), including split A/B testing experience

• Must demonstrate ability to think analytically, identify and solve problems

This is a hybrid position based out of our Broomfield, Colorado office. In-office days are Tuesdays and Wednesdays. The simPRO marketing team participates in a 4-day work week (Flex4) with most Fridays off. 

Salary Range: $80,000 - $85,000

What You’ll Bring

Core values required of all simPRO employees:

We Are One Team

We Own It

We Innovate

We Care

We Have Fun

At simPRO we have an open culture and we believe in direct communication and diversity. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organisation where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.