SEO Strategist, Sports Betting

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

We are seeking a talented individual to help Forbes Marketplace grow our offering in the US for our American Sports Betting vertical, guiding sports lovers looking to make their next smart bet.

Please help take us to the next level. We have big aspirations, and you’ll have all the tools and resources needed at your disposal to leverage your passion for sports making us the #1 organic site for all things related to the NFL, NBA, MLB, MLS, and much more.

If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on: 

Responsibilities:

• Work in partnership with a strong editorial team to build out the content roadmaps
• Conduct detailed keyword research to find the most relevant and effective terms/phrases with the highest ROI
• Analyze high-performing competitor domains to provide insight and opportunities for future growth
• Optimize current content including title tag and meta description, headers and copy through robust content briefs to improve ranking and internal linking improvements
• Compile backlink analysis to assist SEO team with outreach opportunities
• Analyze existing content for schema opportunities 
• Monitor and analyze overall site performance including rankings and conversion

About You:

• You live and breathe American sports and culture
• At least 2-3 years of SEO experience 
• Experience with on-page SEO including keyword research, competitive analysis, internal linking and content briefs 
• Experience with off-page SEO, you’ve worked on outreach projects before and have sourced relevant external web pages
• You’ve used SEO tools like Ahrefs, SEMRush, GSC and Google Analytics
• Working knowledge of technical SEO elements such as schema, canonicals and site speed
• Have a passion for continued learning and staying up to date on industry news
• Highly organized, with strong attention to detail
• Knowledge and experience with WordPress and other CMS
• Experience within the sports betting industry preferred but not required

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness reimbursement

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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