SEO/Content Specialist

Etna Interactive, a remote-first marketing agency based in San Luis Obispo, CA, is hiring a *remote Marketing Specialist. If you have a minimum of 2 years of experience in a professional, full-time digital marketing role and are looking to take your digital marketing skills to the next level, we want to hear from you! (*candidates must live in California, Arizona, Colorado, Georgia, Michigan, or Washington)

SEO & Content Specialist

Why should you choose Etna?

• We live our values

• Flexible and remote work culture that supports work / life balance
• Progressive paid time off system where taking vacations and time off is encouraged

• Our people

• Everyone's favorite part of working here is the people they work with
• We are scrappy, curious problem-solvers
• We are considerate, fair, good humans
• We are fun and pun-loving, passionate about what we do
• We are tenacious, committed, life-long learners

• We care for our people

• We invest time - 10% of our time is spent in learning
• We invest resources - leaders devote 25% of their time to team member personal development
• And we provide uncommonly good benefits

• 100% employer-sponsored medical coverage

• A 401(K) plan with an employer-matching component
• Employer-sponsored long-term disability insurance

What does a SEO & Content Specialist at Etna do?

Everything from high-value link building to guiding content and keyword strategy to troubleshooting technical SEO challenges. And then some.

As a SEO & Content Specialist, you will:

• Build their brand.

• Achieve strong organic and local rankings through SEO tactics including strategic backlink building, Google Business Profile optimization, and keyword research for targeted content optimization.
• Strengthen our clients' reputations by setting up our Reputation Ally product and coaching our clients on best practices for responding to their reviews.
• Magnify our efforts by being a good partner to our clients and working with them to integrate our efforts with what they manage internally.

• Generate opportunities.

• Understand the multiple channels working together for each client and the best ways to integrate them to maximize reach and leads.
• Analyze performance and identify gaps - test, prove, and improve it all, from landing pages to third party profiles to site pages and so much more.
• Stay current on changes in our industry and identify opportunities for us to productize around these changes and continue to elevate our clients.

• Grow at your pace.

• Discover something that doesn't make sense? Ask questions & dig in. Increase your understanding or resolve a problem.
• Have an idea for a product that would fulfill a need? Pitch it and sell the product team on it so you can bring it to life.
• Do you value title and role growth? Work with your leaders to develop your skills and request a promotion when you're ready.

Ideally, a new SEO & Content Specialist will have a solid foundation of digital marketing knowledge and experience. They know what SEO is, why it's important, and how to affect it. The most successful Etnans stay curious and like solving the many challenges and puzzles that come our way.

SEO & Content Specialists work both independently and collaboratively on the execution of marketing. They provide recommendations and strategic input while primarily staying focused on project completion to achieve and exceed our clients' marketing goals.

What will I learn?

• How to use a good pun.
• House plant and home garden care.
• More than you ever imagined about the plastic surgery world.
• Collaboration, resourcefulness, and expertise.
• Training on a range of hard and soft skills including organic and local SEO, reputation, time management, communication, and more!

We embrace change as opportunity to learn and develop our skills, products, and services.

Why should Etna choose you?

Because our small agency has made a big name for itself in the medical marketing space, our clients expect and truly deserve the attention of an experienced professional.

To be an Etnan, you must

• Fit our culture.

• Communicate and work with team members and clients in a positive, professional, and productive manner.
• Own your responsibilities by establishing, adapting, and communicating timelines.
• Build positive relationships and maintain a sense of humor and optimistic attitude.
• Be agile and able to "think on your feet" while managing competing priorities.

• Recognize where and how to add value to projects and proactively participate.

• Be skilled in the basics.

• Have knowledge and experience using Windows Operating System, Microsoft Outlook, Microsoft Word, and Microsoft Excel. (Or be a proactive fast learner!)
• Know your resources including common web browsers, web sites such as Google Analytics and Wayback Machine.
• Have a healthy obsession with details and processes, with an understanding of and appreciation for the law of diminishing returns.

• Be a marketer.

• While a degree in marketing is great, relevant work experience is even better.
• Ask good questions.
• Bring solutions - to Etna, to our clients, and to their patients.

We will ask the most compelling candidates to complete an at-home skills assessment; exceptional performance on the assessment will earn you an interview.

We have a special interest in finding candidates with excellent organization and communication skills. While a strong skill set and innate intelligence will get you in the door, a kind personality and the ability to fit in with our team here at Etna are necessary traits of a successful applicant.

Since 2002, Etna Interactive has helped clinical and aesthetic practices, hospitals, insurance companies, and medical device manufacturers educate and attract new patients. Our small firm has made a big name for itself in the medical marketing industry, and our clients expect the attention of an experienced professional at every step.