Short Form Content Creator

By combining first-hand knowledge of what cannabis users want with the most advanced technology and cutting-edge design, Puffco hasn't just grown a company; we have started a movement that will mainstream cannabis enjoyment for the world.
The company was founded in 2013 with a singular mission: to bring consumers the pleasure of a full-spectrum cannabis experience. Unlike other products which offer only a fraction of the full potential of cannabis, Puffco has focused on bringing the richest and most fulfilling experience possible. Puffco's products and brand are adored by consumers and critics alike and have won numerous industry, technology, and creative awards.
In addition to consumer success, Puffco continually revolutionizes the cannabis industry. Puffco's culture is built on a team laser-focused on working together to realize the company's mission and vision. We strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
What's The Role About:
We are looking for a gifted storyteller and creator who seeks to create original content with the goal of standing out from the crowd.
This role is specifically focused on ideating, developing, and producing innovative, effective, and engaging video content that specifically lives on the Instagram Reels and other short form platforms. The content you produce will amplify key messages and align with business priorities to drive awareness around Puffco's product offerings and elevate the Puffco brand and community culture surrounding it. Your work will also stand alone as a piece that entertains, informs, or provokes thought. We want to create things people will enjoy that also help elevate the brand.
Major Responsibilities:

• Build, produce, and edit short form product content for Puffco's CEO & brand social media channels, with a primary focus on Instagram Reels and YouTube Shorts
• Collaborate with marketing, communications, and other creative leads (cultural strategists, writers, other video producers, designers) to develop innovative, cut-through content that is optimized for short form social distribution and consumption while simultaneously monitoring how stories unfold across multiple channels and touchpoints
• Quickly generate video concepts and execute (film & edit) what has been agreed upon
• Analyze the performance of social content and optimize for future execution

• Find opportunities and emerging trends to participate in, when it makes sense for Puffco and pitch new content ideas, styles, and strategies.
• Be a go-to guide of contemporary short form trends on Instagram, TikTok, YouTube etc, creating and analyzing what would work for our products and bring value and entertainment to our community
• Support the organization of a well-detailed and organized publishing social media calendar
• LA-based, availability to attend photo and video shoots to help style and work with the creative team, potential travel required

Requirements:

• 2-4 years' experience with social content creation
• Proficiency on all social platforms (TikTok, Instagram, YouTube, Facebook, etc.) and understand the trends and nuances of how to create content for each channel

• Experience in product photography, video production, and video editing
• Interest and/or knowledge in Cannabis Culture
• Proven storytelling ability in writing conceptual pieces that seek to add value.
• Demonstrable social networking experience and social analytics tools knowledge

• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability

Preferable Candidate

• BFA