Site Analytics - Adobe Implementation - Lead Analyst

The purpose of this role is to work with the business and sing Adobe Analytics, Google Analytics, WebTrends and other technologies. This role serves as a subject matter expert on tag management and adobe & google platforms, and provides guidance and oversight to other web analytics resources. This role is able to provide direction, guidance and hands on work on integration of Adobe/Google platforms

Job Title:

Site Analytics - Adobe Implementation - Lead Analyst

Job Description:

Key responsibilities:

Consults on the integration of measurement solutions using Adobe and Google Analytics, Customer Data Platforms (CDP) and Data Management Platforms (DMP) with keen focus on data inputs and outputs

Leads client questions and requests, solving technical problems and providing mentorship involving technical and business knowledge

Responds to, and resolves, a wide range of customer inquiries from basic education to technical operations

Proactively maintains and upkeeps Clients technical specifications

Participates in the evaluation of new tools as they relate to web analytics, data management, optimisation, tag management and reporting platforms

Assists with other leaders to help with business development and growth initiatives

Translates data into significant information in a concise and effective manner

Location:

Pune

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent