SMB Marketing Manager

SMB Marketing Manager

TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.  

About TCP (TimeClock Plus):  

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.  

The SMB Marketing Manager is responsible for driving marketing initiatives targeted at small and medium-sized businesses. This role will focus on leveraging product features to generate leads and accelerate growth within the SMB segment.

Responsibilities:

• Develop and execute marketing strategies that leverage product features to attract and engage SMB customers.
• Create and optimize campaigns that drive product adoption and user growth.
• Work closely with product and sales teams to identify and capitalize on growth opportunities.
• Analyze performance metrics and adjust strategies to improve lead generation and conversion rates.
• Manage marketing budgets and ensure efficient use of resources.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing, with a focus on product-led growth strategies for SMBs.
• Strong understanding of SMB market dynamics and customer behavior.
• Experience with digital marketing, content creation, and campaign management.
• Excellent analytical and problem-solving skills.
• Proficiency in marketing automation and CRM tools.

Physical Requirements: 

• Prolonged periods sitting at a desk and working on a computer. 
• Must be able to lift up to 15 pounds at times. 
• This role may require occasional travel.

Benefits:  

• Competitive salary  
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 
• 8 hours to volunteer and impact the community 
• Comprehensive benefits (Health/Dental/Vision/ 401K) 
• The work/life set up you need to be successful.