Snr. Analyst, Digital Lifecycle Marketing

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Sr. Analyst, Digital Lifecycle Marketing
Primary Purpose: Responsible for leading and building reporting deliverables on Email & SMS channel performance, track weekly/monthly/quarterly KPIs on channel performance, and inform omni-channel growth for Tapestry family of brands in North America.
The successful individual will leverage their proficiency in Digital Lifecycle Marketing analytics to help us deliver great customer experiences across our marketing channels.

• Develop strong partnerships with the brand marketing and COE teams to successfully execute our strategic initiatives to take Email & SMS programs to another level.
• Become the expert on our team who understand the data sets and various sources of data available and required to build dashboards and provide comprehensive views from engagement to conversion for Email & SMS channels.
• In partnership with the Data/Analytics teams across the organization, identify efficient ways to build comprehensive views in Tableau (e.g., views into customer segmentation, demographics, product level highlights, shifts in channel behavior, etc.).
• Automate measurement and standardized Email & SMS reporting to cross-pollinate key learnings across Tapestry brands to share out with brand marketing teams.
• Identify key trends and/or issues within data sets and provide recommendations on improvements proactively with brand marketing and COE teams to drive business growth.
• Support Senior Director on pulling ad hoc data analyses for key strategic projects.
• Run Digital Lifecycle Marketing and Post-Purchase related ad hoc analyses as needed.

The accomplished individual will possess...

• Detail and process oriented; Strategic and analytical thinker who is comfortable and can flex thinking in short-term and long-term goals.
• Comfortable managing multiple projects in a fast paced and high growth environment.
• Strong proficiency in SQL and Salesforce Marketing Cloud.
• Proficient in the use of database, business intelligence, analytics, and visualization tools (e.g., Tableau or Looker, Microstrategy, SAP, Snowflake, Big Query, SQL, Python).
• Familiarity with Email, SMS platforms and technologies (SFMC, Attentive).
• Ability to work with individuals at various levels across various departments.

An outstanding professional will have...

• Bachelor's degree in the field of business or marketing ideally.
• At least 3 years of Marketing Analytics experience.
• Experience with analyzing data and creating insights that translate into business strategy.
• Experience working with cross-functional teams in support of CRM/Lifecycle campaigns.
• Proficient knowledge of SQL, HTML, ampscript, and other Email marketing tools are integral to success.
• Tableau experience preferred.

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams : Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-RE1 #HYBRID Visit Tapestry, Inc. at http://www.tapestry.com/
BASE PAY RANGE $80,000.00 TO $95,000.00 Annually
Click Here - U.S. Benefits Summary