Social Listening Analyst

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

SOCIAL LISTENING ANALYST

We’re looking for someone who will be tasked with capturing any relevant or notable mentions of the Ford brand on social and escalating to the Community Management (CM) Team Lead for action. Simply put - we can not miss identifying and sharing this content from users, regardless of the platform / topic / time. 

Responsibilities: 

• Constantly monitor social platforms; monitoring posts that not only tag the brand, but mention them via hashtag or no tag at all.
• Alerting CM Lead of any mention of the brand that is trending upwards in popularity (regardless of whether it is positive or negative), or a post that has potential to become bigger (big follower account posts, we see it early)
• Provide a daily social listening report M-F AM (social listening tool for all of this)
• Overall Sentiment around the brand from prior day
• Any useful information found via social conversation analysis that we may need to keep an eye on (when applicable)
• Nominate potential user generated content that could be repurposed for Ford’s social feed and other marketing initiatives 

Qualifications: 

• Knowledge of how to navigate (search) through social tools natively. (TT, IG, FB, TW) 
• Ability and understanding of how to have a true pulse on social media and conversation around specific topics
• Ability to clearly communicate findings and provide insight into what is being heard around the brand and/or industry
• Comfortable with being a “news breaker” (both good and bad)
• Cannot have a “I don’t know if I should tell them about this, it may make them mad” mentality
• Ability to analyze conversation for trend finding that may need to be alerted BEFORE it pops (not strat or creative focused)
• Adaptability and willingness to learn new social search tools & functionalities

Nice to haves

• Experience of social listening tools
• Automotive passion or knowledge 
• Experience in Google Suite (i.e. Slides,Sheets) for presentation purposes

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.  
• Base Salary $60k- $70K
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits