Social Listening Intern (Summer 2024)

Description

Position at Panasonic Corporation of North America

Panasonic - Social Listening Intern

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey.

Click here to learn more about how Panasonic is creating a better life, a better world.

Watch this video to see how our employees are shaping the technologies that move us.

This internship will start May 20th and continue through Summer 2025. Ideally, we are looking for a local intern who is able to come on-site occasionally to our headquarters in Newark, NJ.

The Social Listening Intern will work with the Panasonic Marketing and Communications Social Media Team to create, curate and promote engaging conversations across Panasonic North America social media channels to drive awareness of Panasonic brand & technology solutions.

What You'll Get To Do:

• Review all social media channels as community manager, identifying opportunities for conversation with the audience as well as potential threats
• Actively engaged in social listening via Sprinklr for brand, businesses and competitors
• Act as community manager across all social platforms to identify comments to engage in
• Concept responses both text and video and alert businesses when applicable
• Identify larger areas of opportunities via social listening and monitoring trends, competitor set and more via Sprinklr
• Engage in social listening to identify opportunities to insert Panasonic in the social conversation as a gateway to reach influencers and experts
• Support Social Team in creating the monthly editorial calendar and daily posts including the development of creative assets, such as videos, infographics, banners, etc.
• Identify trending topics for content. Identify influencers of note that may be fit for content partnership
• Help increase awareness and engagement with Panasonic employee via LinkedIn content and identifying third party articles relevant to businesses to reshare

What You'll Bring:

• Currently pursuing a degree in communications, journalism, marketing, business, or other related concentration
• Have excellent verbal and written communications skills
• Hands on experience with all social media networking sites and platforms with a focus on social media monitoring
• Sprinklr experience a plus

Hourly Range: $17.00 - $38.00

The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.