Social Marketing Strategist

As one of Figma’s first Social Marketing Strategists you’ll collaborate with a growing team of social marketers to re-imagine and up-level our social presence on channels around the world. As a senior-level IC your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class social marketing experiences + activations.

We are at a unique inflection point at Figma as we’ve expanded from a one-product one-region presence to a multi-product global company. How we show up on social is crucial for navigating this transition and it’s a unique opportunity to lead take thoughtful risks and build something special.

What you’ll do at Figma:

• Partner with a growing team of social marketers with an emphasis on developing and implementing best-in-class strategies creative activations and content.

• Develop a platform-level vision strategy and roadmap for @Figma inclusive of a clear framework that can inform prioritization content metrics and innovation.

• Define and evangelize an approach for social ideation one that can be applied across multiple product lines audience types and brand moments (evergreen and tentpole).

• Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations ones crafted to introduce Figma to new audiences.

• Model an insights-driven approach proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations.

• Embed deeply with cross-functional teams proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences.

• Present ideas and recommendations inspiring confidence via compelling presentations that excite influence and accelerate strategic growth.

• Collaborate to proactively develop map and implement copy and content across all of Figma's social channels.

• Nurture and shape engagement across priority social channels growing both the breadth and depth of Figma’s communities to enable durable growth.

• Establish new working relationships with platforms vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities.

Some projects you could work on:

• Developing and implementing the next generation of Figma's social strategies at a platform-level accelerating our evolution from a one-product/one-region focus to a multi-product/global one

• Leading cross-functional teams to create a pipeline of custom social marketing activations

• Defining Figma’s approach to international social marketing community and growth

• Collaborating with our Head of Social and Social Technologist to identify untapped opportunities for first-to-market innovations and audience growth

We'd love to hear from you if you have:

• Portfolio of breakthrough social marketing work at both a content and campaign level

• 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas.

• Deep experience defining evangelizing and driving end-to-end execution of social strategies at a platform level inclusive of always-on tactics and tentpole activations.

• Proven ability to concept and drive the development of high profile social activations including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas.

• Proficiency for turning social data into actionable insights at both a content and campaign level with a proven track record of identifying unexpected or untapped opportunities.

• Proven ability to lead through collaboration with the ability to inspire confidence across XFN partners at all levels through subject matter expertise diplomacy and executive presence.

• Adept at crafting and refining social copy and creative pairing platform-leve methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments.

• Experience nurturing + growing complex social communities; experience managing across multiple personas and/or product lines preferred.