Social Media and Digital Marketer

Why do you need to choose between doing important work and having a fulfilling life? At Ardent, we have both. Ardent employees are committed to solving our customers’ most difficult problems—and we are committed to the well-being, personal goals, and professional development of our employee. We are “All In.” We put forth our strongest effort possible to get the mission accomplished and we do it together. We respect the skills and experience you bring to the Ardent team. And we provide a rewarding environment to help you succeed. 

We offer highly competitive benefits, professional development opportunities, and an exceptional culture that embraces flexibility, innovation, collaboration, and career growth. A collective service mindset underpins our work, and a shared camaraderie to serve clients, colleagues and our communities set us apart. Our full commitment to being "All In" for our employees and our clients is not just our approach, it is our standard. If this sounds like the perfect fit for you, choose Ardent and make a difference with us. 

Ardent is seeking a Social Media and Digital Marketer to join our team.  

This is a Remote position but you must reside in one of the following states: DC, VA, MD, FL, TX, AL, NC.

Position Description:

Ardent is seeking a Social Media and Digital Marketer (SMDM). Working closely with the talent operations team, the day to day responsibilities include managing Ardent's social media platforms, advertising and attracting candidates for open positions and creating and executing marketing strategies across the various social media platforms.  You will also execute, analyze, and optimize the effectiveness of marketing campaigns as well as develop strategies to increase followership and engagement. Overall, this position should have a mix of writing, design, and analytical skills to create content that is engaging, effective, and optimized for social media platforms.

Responsibilities and Duties:

• Responsible for creating compelling and engaging written content for various social media platforms, such as Facebook, Twitter, LinkedIn, and others.
• Researching and developing content ideas, creating social media posts, writing captions, and developing content calendars to ensure consistent messaging across all channels.
• Must have a strong understanding of social media platforms, as well as excellent writing, editing, and proofreading skills.
• Ability to work closely with other members of the Operations Team to ensure that all social media content is aligned with the company's overall brand voice and marketing strategy.

Requirements: 

The successful candidate will have a solid set of skills to create engaging and effective content that resonates with our target audience. The skills required for this position are listed below:

• Writing: You must have excellent writing skills and be able to create compelling and concise copy that captures your audience's attention.
• Social media management: You should have a good understanding of different social media platforms and how to create content that is optimized for appropriateness of the platform.
• Graphic design: Basic graphic design skills are essential for creating visually appealing social media posts. You should be able to use tools such as Canva or Adobe Photoshop to create simple designs.
• Analytics: You should be able to analyze data and use it to make informed decisions about your social media strategy. This includes understanding metrics such as engagement rates, reach, and impressions.
• SEO: Knowledge of SEO (search engine optimization) is important for writing content that is discoverable and ranks well in search engines.
• Video editing: Basic video editing skills can be useful for creating short, engaging video content for social media platforms.
• Content marketing: Understanding of the basic principles of content marketing that align with Ardent's overall brand and marketing strategy.

Education/Experience:

• A Bachelors Degree in marketing, communication, writing, digital marketing, or business is strongly preferred but not required; will accept experience in lieu of degree.
• 1-2 years of experience managing social media for a company or school, drafting and writing content, and creating graphics (internship experience qualifies). 

Due to the nature of the work we support, all candidates in consideration for this role must be U.S. Citizens willing to undergo the government issued background investigation process.

Ardent is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.