Social Media Community Manager

About Impact Theory 

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Job Summary
Reporting to the Director of Social Media, you as the Social Media Community Manager will be responsible for cultivating and nurturing our online communities across multiple social media platforms.  We are looking for a talented and innovative individual to step into the role explicitly focusing on managing the social channels of Tom Bilyeu - Impact Theory and Lisa Bilyeu - Women of Impact. Note this role is onsite 5 days a week at our West Hollywood, CA studio.

Your expertise in social media best practices, content publishing, community moderation, copywriting, and data analysis will be crucial in this role. You will be an extension of Tom and Lisa’s brand on their respective social media channels, ensuring that all interactions align with the brand persona, guidelines, and voice.

Your Responsibilities

• Writing Captions: Generate highly-engaging, captivating captions that resonate with the specific target audience and brand identity for each social media account. Adapt writing style, tone, and content to align with the platform's best practices, ensuring that captions effectively communicate the brand's message.
• Content Publishing: Schedule daily social media posts across Instagram, YouTube (Community and Shorts), Twitter, TikTok, and Facebook for Impact Theory (Tom) and Women of Impact (Lisa) accounts.
• Community Engagement and Moderation: Foster a positive and engaged online community by responding to comments, facilitating discussions, as well as sourcing relevant content that align with brand guidelines + unique brand persona
  • Requirement: Must have strong writing skills, impeccable spelling and grammar, as well the adept ability to craft copy with Tom and Lisa’s distinct tone of voice 
  • Must be able to like and reply to comments with a distinct brand tone & persona depending on the account unique to Tom and Lisa, respectively
  • Identify @ and/or mentions of Tom and Lisa on external social media accounts; ensure they are crediting appropriately and engage with these posts
  • Must be available on weekends to publish content and moderate across social channels
• Social Media Calendar: Maintain and manage multiple social media editorial calendars to ensure consistent and timely content delivery.
  • Must be able to pivot posting cadence based on performance, etc. 
  • Timing is critical for social media - must be able to identify and publish content during times with the most reach across each social media channel
• Data Analysis: Monitor audience sentiment and engagement, interpret social media KPIs (e.g. engagement rate, reach, saves, @ mentions across social media), and provide high-level daily reports on sentiment, robust monthly social media reports for performance analysis as well as actionable insights across social channels, as well as ad hoc reports as requested. 
• Tool Proficiency: Utilize social media SAAS platforms like Iconosquare, Hootsuite, Khoros, SproutSocial, etc., for efficient content scheduling and management. Use project management tools like Monday or Asana to streamline tasks and social media editorial calendars.

Position Requirements

• 4+ years of experience as a Social Media Community Manager.
• Strong organizational skills and the ability to manage multiple social media editorial calendars.
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Detail-oriented with excellent organizational and time management skills.
• Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions and have the ability to create reports that are unique to each brand.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficient in using social media management tools such as Iconosquare, Hootsuite, Khoros, SproutSocial, etc.
• Experienced in project management tools like Monday or Asana and proficient in Google Suite.
• Creative thinking and adaptability to switch between brand tones and personas.
• Ability to handle community moderation and maintain a positive online environment.
• Genuine interest in Tom and Lisa Bilyeu’s content.

Impact Theory Benefits

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible, “Unlimited” PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

The compensation range for this position is $85,000/annually to $100,000/annually, dependent on experience.