Social Media Community Manager (Remote)

Thrivent Financial · Remote

Company

Thrivent Financial

Location

Remote

Type

Full Time

Job Description

The Social Media Community Manager oversees the growth and maintenance of Thrivent's online community across various social media platforms. This role plays a crucial part in understanding the interests and needs of Thrivent's audience, engaging with members and fostering positive engagement. The Community Manager will focus on strategic community management, collaboration with customer care teams, user-generated content and data analysis to drive engagement and enhance brand loyalty.

DUTIES & RESPONSIBILITIES:

  • Develop and implement community engagement strategies tailored to the unique interests and needs of our online communities.
  • Serve as a moderator, ensuring discussions and content align with community guidelines and contribute positively to the overall atmosphere.
  • Partner with customer care/customer service teams to serve prospects and clients, ensuring seamless communication and support across platforms.
  • Curate user-generated content to increase engagement rate and promote community participation.
  • Respond promptly and effectively to community inquiries, feedback, and concerns, demonstrating empathy and professionalism.
  • Collaborate closely with marketing and communications teams to align community initiatives with broader business objectives and messaging.
  • Utilize data analysis to assess community engagement levels, identify trends, and inform strategic decision-making.
  • Develop and execute crisis communication plans to address reputational risks promptly and effectively on social media channels.

Social Media Team: Partner witha team of social media experts to ensure the effective execution of social media strategies and identify user generated content.

Marketing, Public Relations, Risk Management, Communications, and Brand Teams: Collaborating extensively with these teams to align community management strategies across teams, resulting in positive engagement, channel growth and brand risk mitigation.

Customer Care: Collaborate with customer care team to appropriate assign, route and resolve member comments.

QUALIFICATIONS & SKILLS:

Required:

  • 2 to 4 years in community management or a related role.
  • Strong proficiency in developing and implementing community engagement strategies.
  • Excellent moderation skills to maintain a positive and productive online environment.
  • Ability to partner effectively with customer care/customer service teams to provide seamless support to prospects and clients.
  • Experience in curating user-generated content to increase engagement rate and promote community participation.
  • Experience collaborating with cross-functional teams, particularly marketing and communications departments.
  • Proficiency in analyzing data and metrics to assess community engagement and inform strategic decisions.
  • Demonstrated ability to develop and execute crisis communication plans to mitigate reputational risks.
  • Excellent communication skills, both written and verbal, with a keen attention to detail.
  • Bachelor's degree in Marketing, Communications, Business or equivalent experience.

Preferred:

  • Experience in consumer financial services and with a distributed sales force - banking, lending, debt solutions, fintech or other regulated industry.
  • Experience in Sprinklr, Hearsay Social and Adobe Analytics

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.

Date Posted

05/10/2024

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