Social Media Content Strategist

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

ROLES AND RESPONSIBILITIES
Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)

• Works on ideation, research, and creation of content across the brand’s multiple social media channels for assigned campaigns and projects; ensuring that content is aligned with overall social strategy and drives engagement, brand affinity, and positive sentiment for GCash.

• Develops and implements strategy for influencer and community marketing—from content planning to strengthening partner-brand partnerships

• Leads assigned campaigns and projects—from ideation to post-analysis

• Assists in campaign reports and performance monitoring

• Looks after channel audience growth and sustained engagement by developing effective content for assigned platforms; is able to give directions on the execution of content, writing copy for social materials, and scheduling posting across platforms.

• Responsible for coordinating with both internal cross-functional teams and agency partners to deliver on campaign and always-on requirements.

• Ensure proper project management is employed to deliver high-quality work that’s within strategy, budget, and deadlines.

• Administrative tasks related to supplier sourcing and payments.

• Supports the social media head to seek out and implement innovations for GCash in the social media and digital space.

Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)

• Digital savviness with a passion for social media & content marketing; knowledge on how platforms work; has experience in online/digital/social media communications; has experience in content creation and strategy; familiar with current and relevant social media content creators and communities

• Ability to mine target audience insights and preferences and turn these into relevant content

• Being detail-oriented and an able project manager

• Drive, competence, and willingness to learn and contribute to the marketing communications team’s overall goals and objectives

• Ability to work in a fast-paced environment, and manage simultaneous projects

• Agile and able to adapt quickly; can operate in a high-growth business where change is constant, and flexibility is key to ensuring success

• Ability to work with people at all levels within the company and with third-party suppliers

Delivers (The specific outputs / tangible results produced by the role; resources responsible for)

• Overall social media content strategy for specific campaigns and always-on content–from ideation to execution to post-analysis

• Channel strategy, ensuring engagement and audience growth

• Social-first, channel-specific marketing campaigns that contribute to key metrics for social across channels

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package