Social Media Coordinator

Job Summary

Hillman is seeking a Social Media Coordinator to manage their brands' social media content and deployment. This person will be responsible for developing both short-term and long-term KPIs, managing media engagements and influencer management, and ensuring each brand is accurately portrayed across social media accounts. The Social Media Coordinator will partner with stakeholders across the company to ensure that each brand is in alignment with sales goals and other company initiatives.

Essential Job Functions *

1.Manage communities via social platforms, including responding to customer messages, comments, and inquiries - engaging internally cross-functionally with the correct parties to ensure customers receive responses in a timely and efficient manner.

2.Proactively seek customer feedback/brand opportunities to raise internally, capturing VOC data to fuel

Hillman's product evolution and innovation strategies.

3.Develop and maintain a media list, influencer list, and other PR outlets for distribution when needed.

4.Develop and maintain social media calendars, influencer engagements, and shipping of samples/tracking to creative completion. Ensure marketing campaigns are in line with other business objective timing, product launches, etc.

5.Plan social media content, keeping in mind algorithm/content type shifts, audience engagement, and business objectives to ensure captivating and engaging content is posted consistently across the Hillman brands' social media accounts.

6.Manage analytics around consumer sentiment and social media KPIs, to share internally and communicate the value/goals of digital marketing in alliance with business objectives.

7.Ensure content is created specific to each platform, ensuring content is generated with each platforms' unique audience in mind.

8.Develop comprehensive creative briefs for internal/external designers.

Hillman is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment. All offers of employment are contingent upon successful completion of a pre-employment background check and drug screen.

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience• Bachelor's degree required.• 1-3 years in social media management preferred.• Working technical knowledge of social media analytics tools, sentiment analysis tools, and social media scheduling tools.• Expertise working with Microsoft Suite of tools: Teams, Word, Excel, Outlook• Experience with digital commerce is highly preferred.• Highly motivated and resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment• Previous experience working in a team would be beneficial

Competencies - Knowledge, Skills, and Abilities• Social Media Strategy: Ability to develop social media strategies that align with business objectives and customer needs.• Content Creation: Proficiency in creating social media content, such as copy, graphics, and videos, that align with brand voice and style.• Community Management: Ability to manage online communities across various social media platforms, including engaging with customers, responding to inquiries, and monitoring feedback.• Analytics: Ability to track and analyze social media metrics, such as reach, engagement, and sentiment, to identify trends and make data-driven decisions.• Influencer Management: Experience in identifying and working with influencers, bloggers, and other industry experts to promote brands and products.• Project Management: Ability to manage multiple social media campaigns simultaneously, with experience in planning, executing, and tracking campaigns to meet objectives.

Operational Equipment

List all applicable operational equipment required to complete assigned duties.

Work Environment and Physical Demands

Hillman is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment. All offers of employment are contingent upon successful completion of a pre-employment background check and drug screen.

Work Environment

Office: Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop

area. Functional vision and hearing required.

Physical Demands

Office: Sedentary.

Hillman is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment. All offers of employment are contingent upon successful completion of a pre-employment background check and drug screen.

The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

Other details

• Job Family Marketing & Segments
• Job Function MKT: eCommerce
• Pay Type Salary
• Telecommute % 90

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