Social Media Coordinator

Job Description

Are you a highly creative, detail-oriented, results-driven marketing professional? Begin your career and create impactful work by being in the center of a collaborative and successful marketing team!

Position Summary:In this role, you will be instrumental in helping the company's overall goals of growing the business lines, specifically Mortgage. You will work in collaboration with the mortgage marketing manager and digital marketing manager to enhance the social media efforts for the Mortgage Loan Officers (MLOs) social pages on all platforms and continue to grow the MLO program overall.

You'll have the opportunity to utilize your skills and experiences to further grow into a digital expert by operating in robust digital platforms including our social Content Management Platform (HootSuite). You will execute and measure the social media impact of the MLO pages and provide recommendations for future improvements.

Responsibilities:

Your duties will include planning, implementing, and monitoring our MLO social pages (on all channels) across the entire footprint with the following responsibilities:

• Serve as the primary social media coordinator for the MLO program and own the company's voice, tone, while ensuring an adherence to established brand standards.
• Enhance marketing's presence in new and emerging social media and how it fits into overall marketing mix and strategies.
• Provide 1 on 1 or group social media training and education for Mortgage Lenders and mortgage department leaders across the company's footprint.
• Provide monthly, quarterly, and yearly reporting on the MLO social media program.
• Manage and enhance the strategy of the MLO social media program.
• Drive ongoing program, process, and measurement improvements, as it relates to acquisition of metrics and campaign ROI.
• Collaborate with local market leaders and marketing executives across the company's footprint.
• Manage and educate current and future mortgage social media interns.
• Help to manage the Mortgage Marketing budget.
• Provide input to the ongoing process of improving the user experience with the company's website.

Requirements

Degree in Business, Journalism, Advertising, Marketing, and/or Communications.

Minimum 2 years of marketing experience desired; social media experience preferred.

Demonstrated ability to work independently and to manage his/her own project tasks.

An understanding of the social media landscape. Experience with social media management platforms like Social Studio, Hootsuite, etc. is preferred, but not required.

Experience with Microsoft Office suite.

Excellent communication skills, both oral and written.

Good organizational skills, attention to detail, ability to speak up and thinking creatively.

Ability to work independently with a wide range of business stakeholders.