Social Media Coordinator

The Social Media Coordinator is responsible for managing and executing social media strategies to increase our media presence, engage with audiences, and drive traffic. The ideal candidate is a creative thinker with a passion for social media and a deep understanding of the various platforms.

This role involves developing monthly content calendars, creating engaging posts, monitoring paid and organic social media channels, and analyzing performance metrics. The Social Media Coordinator will collaborate with members of the Marketing team as well as audiences across ALKU’s Talent, Corporate, and Revenue pillars to curate compelling content to drive brand awareness to ALKU.

Duties/Responsibilities:

• Develop and implement social media strategy and content calendar that is aligned with the ALKU’s Have Fun Working Hard™ culture and goals while adhering to ALKU’s brand and tone of voice.
• Manage all company’s social media accounts i.e. Instagram, LinkedIn, Twitter, TikTok, Facebook, YouTube that cater to multiple audiences.
• Plan and execute social media campaigns, contests, and promotions.
• Engage with online audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor and support paid social media channels to drive traffic to specific campaigns.
• Collaborate with Communications team to create and post relevant content that are aligned with overall marketing initiatives and goals.
• Collaborate with Sales Teams to support current initiatives, campaigns, and upcoming events to drive brand awareness.
• Develop and distribute a monthly analytics report of social media channels and websites with recommendations on how to improve impressions, engagement, and ROI.
• Attend internal and external events i.e. Career Fairs, speaking engagements, internal events, etc. with live story coverage on social media.
• Content creation and management of job postings on alku.com.
• Monitor social media platforms for trends, news, and competitor activity.
• Ad hoc projects as necessary

Required Skills/Abilities: 

• Positive, motivated, detail-oriented personality.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor’s Degree in Marketing, Communications or a related field.
• 3-5 years of proven experience in managing social media accounts for a business or brand.
• Proficient in social media analytics and reporting
• Experience in Meta Business Suite and LinkedIn Campaign Manager
• Knowledge of HubSpot CRM is preferred.
• Proficient in Office 365 applications.
• Knowledge in various design applications preferred.

ALKrew Benefits: 

• Weekly pay (salary + commission) 
• PTO package (plus birthday day and volunteer time off) 
• Student loan reimbursement  
• Health benefits 
• Competitive 401K match 
• Employee resource groups  
• Childcare reimbursement

National Awards: 

• CollegeGrad.com Best Place to Work for Entry Level Employees  
• Fortune Best Place to Work for Millennials  
• Staffing Industry Analysts (SIA) Best Staffing Firms to Work For 
• Great Place to Work 100 Best Small or Medium Workplaces 
• Boston Healthiest Employers 

** Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time **