Social Media Coordinator
Job Description
As a world leader in delivering effective weight management solutions, Jenny Craig offers a unique program with one-on-one support for our clients. We are masters in weight management, and we believe in what we do - helping as many people as possible experience all the benefits of getting their weight under control through a change in lifestyle. Jenny Craig provides the highest level of customer service & health promotion in a professional, fast-paced work environment.
We are looking for an experienced Social Media Coordinator to join our team!
We want you if, you are obsessed with all things social. You're always jumping on the latest trends. You love creating FUN content - especially video (TikTok & Reels) and measuring the results. When the next big social media platform launches, you're one of the first to sign up. Health and wellness topics rank high on your most-searched hashtags. You enjoy writing witty copy and aren't afraid to throw down the occasional clap-back. You're hungry to grow a major brand's social following and are full of creative (and strategic) ideas.
Major Responsibilities:
- Publish content for all of Jenny Craig's organic social media channels including but not limited to TikTok, Instagram, Twitter, Facebook and LinkedIn.
- Monitor our community closely, responding in our brand voice to questions as well as negative and positive feedback. Share relevant content from followers and formulate ideas on how to expand our audience.
- Write copy and create graphics that are in line with the brand voice and aesthetic.
- Report on social campaigns and provide recommendations for improvement.
- Run and fulfill social media giveaways (setup, T&Cs, picking winners, mail prizes).
- Assist in coordinating photoshoots - ordering props, booking photographers & food stylists and drafting shot lists.
- Come up with new creative programs/ideas for all channels that lead to increased engagement and customer acquisition.
- Help the franchise community to leverage organic content for their channels on a hyper-local level.
- Deep dive into industry, competitive and social trends.
- Must be able to check social media activities regularly - responding to comments and messages, including some evenings and weekends.
- Participate in all other miscellaneous Jenny Craig and departmental tasks as required.
- Minimal travel required.
Education and/or Experience:
- 1-2 years' experience in social within a corporate or agency setting. Candidate will need to prove social media function and demonstrated proficiency practices.
- A./B.S. in Marketing, Communications, English, Graphic Design or related discipline preferred.
Other Skills:
- Passion for all things social and an understanding of the fundamentals of each platform
- Strong writing and editing ability
- Knowledge of project management principles and ability to create professional presentations
- Have a strong desire for building and harnessing a positive and fun work environment
- Ability to effectively manage multiple projects/tasks of varying complexities and meet tight deadlines in a fast-paced environment
- Thrives in a "data-driven" creative environment - where we constantly test, learn, and optimize based on performance
Key performance metrics (KPIs):
- Customer retention
- Customer engagement
- Customer acquisition
COMPENSATION/BENEFITS:
- Hourly wage compensation
- $24/hr-$26/hr
- Generous paid time off
- Paid holidays
- Medical/dental/vision insurance
- Flexible spending account (FSA)
- Company-paid long-term disability, basic AD&D, and basic life insurance
- 401(k) w/match
- Employee Assistance Program (EAP)
- Waived Program enrollment fees & food discounts
Company Values:
- Driven - Demonstrate a sense of urgency to deliver results. Exhibit resilience in the face of obstacles.
- Customer Centric - Seek to understand our customer and consider the customer first in all decisions. Exhibit a passion for service.
- Collaborative - Build trusting relationships and work together to achieve successful outcomes. Embrace diversity and inclusion as a driver of learning and innovation.
- Agile - Operate nimbly. Quickly adapt and respond to change. Be solution-oriented when navigating through uncertainty.
- Entrepreneurial - EMPOWER employees with freedom and flexibility within our framework to:
- Exercise an ownership mentality
- Express and test great ideas for growth and continuous improvement
- Take calculated risks and accept accountability for outcomes
- Courageous - Seek and deliver candid feedback. Respectfully challenge ideas in pursuit of the best outcome but commit to the final decision wholeheartedly.
Date Posted
01/24/2023
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Subjectivity Score: 0.8
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