Social Media Coordinator

Social Media Coordinator
HUD
Tysons Corner, VA
BLN24 is an award-winning digital agency that supports the U.S. Federal Government in successfully achieving their mission and goals. Our service and solutions delivery start with understanding each client’s end-state, and then seamlessly integrating within each Agency’s organization to improve and enhance strategic and technical operations and deployments.
Duties and Responsibilities
Our Social Media Coordinator will primarily be responsible for:
STRATEGY

• Social Media Growth: Developing strategies to grow our social media platforms both in customer engagement and numeric value.
• Email List Growth: Developing social strategies that make growing our email list a priority and that promote our list in ongoing social media campaigns.
• Setting Channel-Specific Goals and Guidelines: What works on Instagram might not work on Pinterest. Create a channel-specific strategy and best practices guidelines for Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
• Research: Researching and staying up to speed on new social media marketing strategies and how we can use them to add value to our audience.
• Determine Important KPIs: Determine what measurements will be tracked to help us see what works and what doesn’t work, and how our social efforts are leading to more leads and sales.

EXECUTION

• Campaign Creation: Partner with our content and marketing team to help support our product launches on the social front. You’ll do this by designing and executing results-driven, lead-generating, and high-converting social media campaigns.
• Social Media Brand Management: Act as the brand voice for Your Virtual Upline across all social media platforms by developing and executing a regular posting strategy, including creating and/or repurposing engaging content that establishes our presence as an authority
• Create Content Calendars: Create a strategic and organized content calendar that ties into our paid promotions, free community, podcast episodes, etc.
• Copywriting: Follow the guidelines of our in-depth brand voice guide and write social copy that matches our voice and feels relatable and informal.

ANALYSIS

• Weekly Reporting: creating streamlined, easy to digest, high-level reports detailing top posts, follower growth, campaign success and any other important metrics the marketing team should know about.
• Tracking and Reporting Analytics: Constantly tracking and reporting on social analytics and metrics, making suggestions for improvement based on your findings in these reports.
• Monitoring Community: Gathering important feedback and insights from our communities on social and sharing with the team in addition to tweaking content strategy to match what our community is asking for and/or in need of.

Skills, Abilities and Experience
You are a strong fit for this position if the statements below are true for you:

• Social media is your passion. You can easily spot an effective social media channel and identify the qualities that make it successful.
• You are constantly paying attention to what is working for leading brands and can visualize how it can apply to our brand.
• You embrace a get it done mindset and bring a positive attitude to all situations.
• You are a thinker and a doer. This position is a mix of both. You can come up with strong, smart strategies and you also don’t hesitate to jump in and implement them.
• You understand the power of a good story and you are a master at asking the right questions of the right people to bring that story to life.
• You're an effective communicator, especially in writing. Your grammar and writing skills are top-notch.
• You are committed to continuous learning and growth. Refining your skills and becoming a better version of yourself is part of who you are.
• You are a rockstar at communicating with a team and organizing a team around specific tasks.
• You love measuring and tracking the success of your campaigns and growth endeavors. You rely on analytics to give your insight into what’s working and what’s not.

What BLN24 brings to the Game:

• BLN24 benefits are game changing. We like our team to play hard and that means they need to be taken care of — physically, financially, and emotionally. We make sure to keep them in the game by giving them access to generous medical, dental, and vision plans.
• You can join one of the fastest growing companies headquartered in the Washington DC Metro Area. We give you the opportunity to work in different sectors, so you have the chance at variety while maintaining stability.
• Flexibility at BLN24 allows each individual the opportunity to balance quality work and their personal lives. Depending on projects, we allow remote working opportunities so you can always be in the game no matter where you call home.
• We offer competitive benefits including: 401(k), Healthcare, learning and development opportunities, and more.
• BLN24 is an Equal Opportunity Employer. We believe people are our strength and understand diverse talents are key to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.