Social Media Creative

About Impact Theory 
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Job Summary
Reporting to the Director of Social Media, you as the Social Media Creative will create visually compelling content that builds the Impact Theory and Women of Impact brands across social media. Using talent and innovation, you’ll focus on Tom Bilyeu - Impact Theory and Lisa Bilyeu - Women of Impact.
As our Social Media Creative, you will be responsible for ideating and developing captivating content across all social media platforms, including Instagram, TikTok, Twitter, YouTube Shorts & Community, and Facebook. You are dialed in on the latest social media trends, cultural moments, and know how to incorporate that into highly-relevant and shareable content for public figure social media accounts.

You will leverage your skills to capture visually striking photography and videography, then use desktop and mobile editing tools like Adobe Creative Suite, CapCut, Videoleap, and similar applications to bring life to your conceptualed ideas. Your main goal is to create highly shareable content from idea to final product for our social media channels. 

Your Responsibilities

• Conceptualizing and Pitching: Must be able to ideate concepts that will enhance Impact Theory and Women of Impact’s unique voice and identity with fresh, innovative ideas, as well as be able to articulate these concepts to stakeholders for alignment
• Photography and Videography: Utilize your expertise in photography and videography to capture compelling visuals that tell our brand's story and captivate our audience. Must have experience capturing content for public figure(s).
  • Proficiently operate cameras, lighting, and audio equipment for both planned and live shoots.
• Editing and Post-Production: Edit and optimize visual content using editing tools such as Adobe Creative Suite, CapCut, Videoleap, and other relevant applications to ensure high-quality output.
  • Edit and enhance photos and videos according to stakeholder feedback as well as brand guidelines.
  • Maintain consistency in visual style and storytelling across all content.
• Social Media - Trend Monitoring + Best Practices: Stay up-to-date with current social media trends, platforms, features, and best practices. Continuously explore new opportunities for growth and innovation in the social media landscape. Ensure that the brand is adopting the latest best practices in social media content.
• Collaborate and partner with different stakeholders on execution of social in conjunction with marketing plans and product releases
• Model brand stewardship, ensuring the content and digital expression reflects the Impact Theory and Women of Impact brands.

Position Requirements

• 4+ years of experience as a Social Media Creative, with a strong portfolio showcasing your work.
• Photography & Videography Skillset with ability to edit 
• Strong organizational skills and the ability to manage multiple projects and work streams simultaneously
• Strong understanding of social media platforms, trends, algorithms, and best practices.
• Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences.
• Experienced in project management tools like Monday or Asana and proficient in Google Suite.
• Creative thinking and adaptability to switch between brand tones and personas.
• Experience partnering with internal and external stakeholders in either agency or in-house environments
• Genuine interest in Tom and Lisa Bilyeu’s content.
• Experience working with public figures

Schedule & Location Requirements

• Must be willing and able to work onsite at our West Hollywood, California location full time
• Must be willing to travel up to x3-4 a month (travel may occasionally be over a weekend)

Impact Theory Benefits

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible, “Unlimited” PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

The compensation range for this role is $85,000/annually to $100,000/annually, depending on experience.