Social Media & Influencer Marketing Manager (Remote)

**Remote Opportunity**

About the role: 

A Social Media & Influencer Marketing Manager is responsible for leading and driving the overall strategy on organic social, and influencer marketing and reporting to the Director of DTC, Brand Marketing. In many ways this person will serve as a community manager. They are the leader who oversees the social media strategy from scheduling posts to reporting on performance. This person is responsible for the quality of all posts, ensuring they adhere to the brand’s tone of voice, look & feel, and messaging. You’ll work across 5-7 digital native brands. 

Responsibilities include – but are not limited to:  

• Adhere to brand’s tone of voice, look & feel, and messaging on social platforms 
• Understand and quantify digital marketing KPIs on opportunities; CPM, CTR, and CVR 
• Engage with organic comments on platforms 
• Ideate and execute on promotional engagement opportunities like give aways or events 
• Vet and manage agency partners 

• Oversee payment to influencers 
• Execute scheduling of content and cross posting on platforms 
• Archive UGC/creative assets from influencers for performance marketing team 
• Oversee execution of shipments to influencers  
• Execute unique unboxing experience for shipments if needed 

• Create Shopify discount codes if needed 

A successful team member will have:  

• 4+ years of hands-on experience in D2C digital marketing focused on multi-channel CRM management, customer retention, and/or lifecycle marketing 
• Deep experience leading and facilitating matrixed teams as direct manager or project manager 
• Excellent quantitative skills are a must 

• Experiencing venting and managing agencies partners. 
• Experience managing a brand with a track record of driving share and penetration growth 

Preferred Additional Skills:  

• Understanding of Shopify 
• Understanding of Klaviyo 
• Experience working for a startup 
• Passionate and self-starter who can drive results given ambiguity and minimal direction and work under limited supervision oversight 
• Thrive in a fast-paced environment and will stop at nothing to ensure a project get complete 

• Uses pragmatic thinking to problem solve and to ask appropriate questions; logically identify the order of processes, spot missing elements, and create workflows; works well in the “grey” 

Salary:

$80-$85K