Social Media Lead

We’re looking for an experienced Social Media Lead to shape the voice of our brand and executive team across all platforms. Reporting to the VP of Communications, you’’ll develop and execute a social strategy targeting our B2B and B2C communities as well as raising the profile of our leadership team and company values. This is a highly collaborative role leading a team and working closely with many teams across the organization. 
What You Will Do: 

• Strategize, grow and maintain Bolt’s social media channels daily with support from Social & PR Associate
• Work with senior executive team to build their social footprint as it pertains to Bolt
• Develop the voice and personality of Bolt on social channels to prospects, our target retailers, and their millions of shoppers 
• Design creative assets along with input and support from Bolt’s creative team
• Develop influencer programs, social contests, and consumer giveaways with our Customer Marketing team
• Be Bolt’s brand advocate in social channels with consumers, customers, partners, and prospects
• Create compelling content with creative tools (Canva, Photoshop, etc) with support of social agency
• Engage with our community and fans
• Take a data-driven approach to test and iterate on social content to improve engagement
• Partner closely with our internal teams and agency partners to deliver content and programming built for social; ensure all work aligns with the brand’s visual aesthetic and tone of voice
• Collaborate with the Digital Marketing team to build social programs to create prospects from existing and upcoming content such as ebooks and industry reports
• Collaborate with the Communications and Retail Advocacy teams to amplify earned pieces of content across social channels
• Monitor and analyze conversations across key social media channels to prepare monthly reports to update the business on insights and opportunities
• Find opportunities for our existing social media channels, as well as explore new channels

Qualifications:

• 6+ years prior experience building followers for a brand or company 
• You can put together a multi-channel social media strategy and create compelling content
• Passion for social media and desire to innovate and achieve audience development goals
• Thrive in a fast-paced, high-volume environment
• Demonstrated success working cross-functionally with departments 
• Experience with design tools like Canva, Figma, etc
• Proven success in building a following and engaging with influencers to build a brand
• Direct experience developing and optimizing social media campaigns and strategies
• Deep working knowledge of social media channels, including management of performance-based, paid social advertising campaigns
• Experience with social media monitoring tools and platforms
• Comprehensive understanding of best practices standards for all social media channels including and not limited to Twitter, LinkedIn, Instagram, TikTok, Facebook, YouTube, etc.
• Solid analytical skills and experience using data to drive actionable insights and decision-making
• Ability to collaborate well with Bolt’s partners, influence without direct authority, and build strong relationships across teams
• Strong verbal and written communication skills to effectively communicate complex program, processes, recommendations, and data to audiences across functions, teams, and organizational levels