Social Media Lead

Spiegelworld is the planet's premier purveyor of submersive entertainment for savvy, seen-it-all adult audiences, proudly creating award-winning, genre-defying live entertainment experiences, smash-hit shows and one-of-a-kind cocktail and dining destinations powered by the world's most talented artists and artisans. Founded in 2006, Spiegelworld is a community of 700+ organizers, agitators, dreamers, doers, insiders, outsiders and iconoclasts of every flavor, on a mission to make the world a more art-filled, inspired and playful place, one unforgettable memory at a time.

Scope

We are looking for a Social Media Lead who is an exceptional creative and writer who is inspired and looking for more inspiration. The successful candidate loves arresting imagery and copy that makes people laugh and wonder on social media and is motivated to grow and build followings to continually improve Spiegelworld's digital relationships across the globe.

The Social Media Lead will be focused on generating, curating and publishing content every day across Spiegelworld brands including Absinthe, Opium, Atomic Saloon Show, the HOOK, Superfrico, Vegashitshow, and all other Spiegelworld endeavors. The individual will engage with social media communities to drive traffic, build audiences, and develop Spiegelworld's brand recognition and social presence. They will coordinate with partners to amplify the Spiegelworld presence across accounts. They will be responsible for the content calendar and daily postings to all channels. This position reports directly to the Vice President, Marketing & Sales.

Responsibilities

• Generate, edit, and share content to all social media accounts and actively engage across social platforms, including photography and video capture.
• Write copy for social media posts, edit photos and process approvals and reviews of that content.
• Monitor growth and analyze the appropriate metrics, insights, and best practices then develop forward-thinking social strategies for continued growth.
• Work closely with Social and Digital team members to ensure appropriate tracking, content and connectivity across digital platforms.
• Manage and coordinate social influencers, content creators, personalities and user generated content to maintain company alliances, build new brand relationships and build social exposure.
• Maintain correct performance and ticketing information, show descriptions and up-to-date imagery across the internet including Google Business, Yelp, TripAdvisor, etc.
• Respond to messages and comments on social and review platforms, including TripAdvisor, Yelp and other websites that affect the shows' reputations.
• Create and advance the social media content calendar - staying ahead of company news and photo shoots to provide input on creative ideas and technical requirements.
• In the field, capture creative videos or photos to post to social media following the brand style guides for each product.
• Work with resort and show on-site staff to build relationships that enable their participation and sharing of our content.
• Respond to social comments with urgency and within brand guidelines and engage users across platforms.
• Ensure all automated messages are firing during off-hours and leverage automation tools in general to provide the highest level of service and engagement through social.
• Stay up to date on emerging social media platforms and trends and communicate needs and ideas to marketing and creative leadership.
• Remain current with news, current events and pop culture.
• Actively engage in our antiracist commitment and internal practices by participating in offered learnings, engaging in conversations around Equity, Diversity, Inclusion, and Accessibility, and helping us maintain a safe and welcoming workspace.
• Perform other duties as assigned by your manager.

Requirements

• Minimum of 3 years of experience in marketing or social media-centric roles.
• Bachelor's degree in Marketing, Public Relations, Communications or a related field a plus. We are also open to college students near completion of degrees who may be committed to this career path.
• Ability to work independently and prioritize what's most important and urgent.
• An ability to navigate and problem-solve in an always changing, always-on, creative world.
• Exceptional writing skills and a quick wit and sense of humor and etiquette in writing.
• Strong analytic skills including the ability to synthesize data and provide insights regarding social media efforts and achievements.
• Knowledge of all publishing mechanisms within each social media platform such as YouTube, TikTok, Instagram, Facebook, Yelp and Google My Business; social media and marketing management tools such as Hootsuite, Hubspot and Yext.
• Strong Adobe Photoshop and Adobe Suite skills for photo and video edits as necessary. Knowledge of Microsoft Office products.
• Must have valid work authorization for the US.

Benefits

From free benefits to competitive pay, Spiegelworld is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time employees. Benefits include 100% employer paid health coverage for employees, access to a network of support for our employees' health & well-being, and vacation time & paid time off including holiday pay opportunities. What's more, Spiegelworld offers employee discounts on goods and services that will help our employees live a better and healthier life.

Statement of Inclusivity

Spiegelworld's ability to provide inclusive, extraordinary guest experiences is a reflection of our success in hiring the best possible team to do so; one that welcomes, respects and is led by individuals with a variety of backgrounds and experiences. We believe that our workforce should reflect the vast diversity of the world we create in and strive to intentionally uplift these voices in our work. We welcome candidates of all ages, races, nationalities, gender expressions and abilities to apply to our open positions. Spiegelworld is committed to cultivating and growing our culture through regular active learning and evaluation of our practices and policies.