Social Media Manager

As a PrizePicks Social Media Manager, you will assist in the development of the PrizePicks brand across all major and emerging social media platforms – primarily through the creation of product-based content, the strategic distribution of that content across platforms, and interaction with our audiences. 

• Execute day-to-day management of branded profiles on Twitter, Facebook, Instagram and emerging platforms (TikTok, YouTube Shorts, Snap, etc.)

• Produce visual and copy-based content for distribution across various social media channels–optimize content for each platform. 

• Brainstorm new and creative content and growth strategies with larger social media team and corresponding teams. Participate in internal ideation meetings.

• Collaborate with internal support and marketing teams to optimize user experience.

• Perform content and channel audits to identify the strengths and weaknesses of PrizePicks’ social media strategy. Use those insights to optimize future posts and campaigns.

• Performs the role with an ‘always on’ approach to social media, constantly monitoring the daily fantasy industry, sports industries, influencers, and other related markets.

• Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques.

• Measure and report performance of all social media campaigns, giveaways, etc.

• 4+ years of experience in social media management for a consumer-facing brand.

• Excellent knowledge of social media platforms, primarily Twitter, Instagram, Facebook and TikTok.

• Flexible schedule that allows for availability during gametime windows (night, weekends, etc.)

• Firm knowledge of sports categories, primarily NBA, NFL, NHL, CFB, and CBB. 

• Ability to think creatively about content production around sports. 

• A deep understanding of current pop culture trends to inform content strategy and creation.

• Strong written communication skills.

• Photoshop skills a plus.

• Knowledge of Sprout Social a plus.

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