Social Media Manager

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.

COMPANY CULTURE: We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance (ESG) practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION: We are a mission-driven institution with an uncommon commitment to decarbonization and sustainability. As the need to build a more sustainable, low-carbon economic system grows increasingly urgent, we are dedicating capital to financing the companies, investors, and innovators driving that change. We are reimagining how a bank should operate in a changing world.
JOB SUMMARY: The Social Media Manager works alongside the Social Media Director in regards to social media trends, developing engaging content, using various platforms to drive brand awareness and engagement.
DUTIES AND RESPONSIBILITIES:

• Create compelling and innovative content (including text, image, and video) that aligns with brand voice, resonates with our target audience, and encourages interaction and sharing
• Manage day-to-day social media activities including content creation, posting schedules, and social media monitoring
• Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase the effectiveness of social media campaigns
• Collaborate with the Marketing & Communications team ensure consistency in messaging and brand image across all channels
• Analyze and report on social media performance metrics, using insights to optimize strategies and drive continuous improvement
• Work cross-functionally with other departments for content production and development
• Stay updated on industry best practices and emerging platforms to recommend new approaches to reach our audience effectively
• Perform other duties as assigned

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience) required
• 3-5 years’ experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful social media campaigns required
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for each platform
• Proficiency in social media management tools (e.g., Meltwater, Hootsuite, Sprout Social) and analytics tools (e.g., Google Analytics, social media insights)
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation
• Strong analytical skills to interpret data and draw actionable insights for optimization
• Ability to multitask, prioritize, and work in a fast-paced environment

POSITION REQUIREMENTS:  The requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. Work is conducted primarily in an office; however, some positions may be conducted remotely via technology. While performing duties of this job, the employee may be regularly required for prolonged periods of time to:

• Sit or stand at a desk
• Walk, stoop down, crouch, kneel or bend over
• Use hands and fingers
• Utilize a computer monitor with visual acuity
• Operate technology and other office machinery such as printers, fax machines, scanners, etc.
• Communicate clearly both verbally and in writing with others