Social Media Manager

About GameChanger:

We believe in the life-changing impact youth sports has on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So, if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for a Social Media Manager to join our growing Marketing team. In this role, you will work collaboratively with the team to develop our social media strategy, social media calendar, and roadmap across all of our platforms. This individual will partner with the content team on content development, consumer engagement and brand tone and voice. You will set clear KPIs for social media campaigns that ladder into the greater Go-to-Market strategy. The position will be a public representative of the GameChanger brand and must be protective of its consistently positive positioning. 

What You'll Do:

• Assist the Senior Comms Lead in establishing a social media strategy and KPIs across all platforms, focusing primarily on but not limited to Facebook, Instagram, YoutTube, TikTok and X. 

• Create content calendars and social media road map, align and communicate plans with full Go-to_Market team (e.g. partnerships, marketing design, product marketing) and cross-functional partners (CX, product, engineering, legal), as well as DICK’S Sporting Goods social media and PR teams. 

• Work with the content team on creation of social media content and post social media content, including use of video and graphics and management of social posting software 

• Monitor social media performance analytics; create and share performance reporting on a weekly and monthly basis. Coordinate performance analysis and optimization improvements with paid media agencies where applicable. 

• Respond and engage with the social media community on a frequent (3-5x per day) and on-going basis to foster engagement and build an identity as a social-forward brand. 

Who You Are:

• Proven experience (3-5+ years) as a social media manager or a related field.

• Bachelor’s degree in Marketing, Business, or a related field. 

• Demonstrated success in developing and implementing effective social media strategies. 

• In-depth knowledge of and hands-on experience with major social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest. 

• Strong understanding of content creation, curation, and storytelling. 

• Proficiency in graphic design tools and basic knowledge of video editing. 

• Ability to manage and respond to social media comments, messages, and inquiries.

• Familiarity with social media analytics tools to measure and analyze the performance of campaigns. 

• Excellent communication and interpersonal skills

• Ability to work cross-functionally across multiple teams and organizations

• Experience working in a start-up to scale environment

• Previous SaaS experience in both B2B and B2C preferred

• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment

Perks:

• Work remotely or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $110,000 and $130,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.

GameChanger (a subsidiary of DICK’S Sporting Goods) has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

Compensation Range: $110K - $130K