Social Media Manager

Job Summary

As the Social Media Manager, with proven experience in scaling social platforms and growing digital communities, you will be responsible for the implementation and management of an enterprise-wide social media strategy.

Reporting to the VP, Director of Marketing Operations and Digital Engagement, you will be a part of Lockton's Social Media Enterprise team, a newly created function within Lockton's Global Marketing & Communications organization. You will have diverse responsibilities in internal team operations, content operations, social listening and community management, employee advocacy program management, and vendor/platform relations.

In this role, you will collaborate with key stakeholders across the organization, including members of Lockton senior leadership team, and will be responsible for refining and managing social media processes and workflows. This role will play a central, hands-on approach to overseeing the day-to-day execution of Lockton's social media strategy for the U.S. market while collaborating across regions and lines of business.

Responsibilities

• Serve as the brand social lead, executing a best-in-class global social strategy and programs in alignment with business objectives and corporate communications goals.
• Lead the governance of our social media practice around the world, including the development and maintenance of our social media playbook, establishing share of voice frameworks, regular channel audits and hygiene checks, and application of industry best practices such as diversity and inclusion principles.
• Collaborate with regional/commercial Social Media Managers in the UK, Europe, Australia, Asia, MENA, Latin America, and North America to share social media best practices.
• Manage the North America social media calendar and lead cross-functional workstreams to develop content that's on-brand, optimized for social, and can be leveraged by regional teams. Ensure consistency in corporate-level messaging, visual storytelling, and branding.
• Identify key performance indicators (KPIs) for social media campaigns and programs, measure and analyze activity, pivot campaigns for optimal results, and report insights/learnings.
• Support reputation management and key initiatives including diversity and inclusion, corporate giving, employer brand, thought leadership, investor relations, and community management with content that advances our strategy.
• Build our social advocacy program that guides and empowers Lockton leaders worldwide to engage with and amplify the company's public social content.

Skills & Competencies

• You are self-motivated, driven to make an impact, tenacious, comfortable with ambiguity, results-focused, collaborative, respectful, solution-oriented
• You areaction-oriented, flexible, and alwaysstriving for the best possible outcome
• You believe that a challenge is just anopportunity. You strive to make yourself and those around youbetter
• Can build strong relationships quickly and work seamlessly across various teams and levels
• Proven ability to interface and build rapport with executives as well as fellow marketers
• Strong analytical & critical thinking skills
• Ability to move fast and manage multiple projects simultaneously
• Exceptional communication and collaboration skills
• Creative, strategic, and results-oriented
• Working knowledge of social listening and analytics tools, and experience measuring and presenting ROI of organic and paid social efforts

• Excellent project management and follow-through with minimal supervision.

Education & Experience:

• Minimum 5-7 years of experience managing and/or supporting social media strategy and content development for a B2B brand or agency

• Bachelor's degree required, preferably in Communications, Digital Marketing, Journalism, PR, or related field

• Experience leading social media for a global, matrixed enterprise with diverse audiences.

• Knowledge of content management, publishing, and analytics platforms such as Sprinklr

• Proven ability to optimize reach and engagement of social content, grow followers, report on social metrics, pivot campaigns as needed, and deliver actionable results/insights back to the business.

• Experience managing content and share of voice for a B2B brand
• Experience working in the insurance and/or insurance broking industry