Social Media Manager

What You’ll Do

• Manage all owned brand channel operations: community management, content planning & creation, and content team oversight.
• Lead social strategy for all brand initiatives in collaboration with cross-functional partners in Marketing, Creator Community, and Partnerships sales.
• Responsible for growing the Spotter community across key owned channels to drive brand awareness, engagement, advocacy, and other strategic marketing goals.
• Community Manager for owned social channels: LinkedIn, Instagram, Twitter, Facebook, and launching and programming a private Discord for creators.
• Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Grow the Spotter community through proactive communications: DM’s, comments, engagement, etc. 
• Execute and maintain Spotter Social Media Playbook and review it quarterly (overarching social brand strategy, content pillars, channel strategy, social KPIs, etc).
• Oversee monthly/quarterly social content calendar, and execute content planning & creation in partnership with the content team.
• Develop channel-by-channel goals and effectively measure success, sharing creator insights, analytics, and performance reports with executive leadership as needed.  
• Attend live events and shoots with creators to post content live and capture content, interviews, and other assets for use across our social channels.
• Partner closely with the Community and Events teams in quarterly planning sessions to align on the role of social pre/during/post events that Spotter sponsors or hosts.

Who You Are

• Minimum 4 years managing social channels for a major brand/organization
• Proven history of collaborating across multiple disciplines to meet social media goals (content, creative, analytics, etc.)
• Direct experience growing social communities online
• Expertise in content creation across social media platforms and strong ability to design & execute planned content calendars
• Experience in programming, monitoring, and scaling Discord servers 
• Experience working in the creator economy and/or with influencers is a plus
• Can combine creativity and analytics with the ability to convert into a story
• Proficient in Google Slides, Adobe Creative Suite
• Proven expertise with timeline management and communication
• Ability to effectively prioritize tasks in a rapidly changing landscape 
• Strong written and verbal communication skills, with high attention to detail

Why Spotter

• Medical insurance covered up to 100%
• Dental & vision insurance
• 401(k) matching
• Stock options
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters.